If only it wasn't so expensive! (otherwise this would have been five stars)
It's absolutely wonderful! Smells amazing, and lathers really well! It may seem at first that the conditioner isn't working into your hair, but after rubbing it in and leaving it in for a bit, you definitely will start to feel the softness. As with anyone with longer and frizzier hair, you really have to use more than a normal amount of conditioner, otherwise you wont notice any effect. I've found this is with most conditioners. Your hair just needs more TLC in general. I also like to keep my hair tied up in the shower with the conditioner in my hair for about two-four minutes. My hair is super shiny and definitely less frizzy now! :)
The shampoo version of this product is also amazing! It lathers really well! No need to use so much of that, but before conditioning I also like to leave the shampoo in my hair for the same amount of time (after massaging it into my scalp).
The reason why the consistency of these products feel slightly different than cheap store-bought products, is only because it's natural. Not because it's "poor quality." There are so many horribly unhealthy chemicals in drugstore shampoos and conditioners that actually appear to make your hair softer faster, but in reality it's making your scalp unhealthy, and causing you poor health.
I've noticed since I've stopped using OGX brand Coconut Milk products and started using 100% pure, that my hair is bouncy again and my natural curls are back. I've also noticed hair growth, and extra shine :)
Again, the price is just very disappointing.