I love this shampoo, and the conditioner! I love that I don't worry over chemicals in all of my products. I just can't say enough wonderful things about 100%. I am so impressed with all lines, from shampoos, to body potions, to face creams and the makeup too. I am so happy to have found this company. And, I have new hair growth, because of this shampoo. Unbelievable! But true. I'm sensitive to chemicals, and apparently I just needed a shampoo without them. Just sent some to my son. Thank you 100% Pure. I am a 65 year old woman, who looks more like 45 and I love your products. Natural. Keep up the 100% pure way. It is important!!