100% PURE Ultra Lengthening Mascara Dramatic Intense Volume & Length Natural Fruit Pigmented Voluminous Eyelash Makeup No Clumping, Smudging or Flaking - Vegan, Blackberry Color - 0.35 oz

Smells so good and works great

I would order this again for sure it does not irritate my eyes whatsoever. This is an absolute pleasure to wear this.

I love it don't smudge and don't bother my eyes!!!!

I LOVE this. first ever that I enjoyed the smell of a mascara lol. It actually goes on smooth and don't flake. it does smudge after a very long day but only slightly. I've worked in the yard wearing it..sweating and squinting and it stayed on. I'm amazed. it comes in the nice fancy cardboard package and the mascara is pretty.. not necessary but it's nice.

I have been looking for a product that doesn't irritate my eyes, I almost gave up on wearing makeup that's how bad it was. But this is the first product that I can wear all day long and I don't have to worry about dry irritated eyes! Ladies, ditch those chemical cocktails you put on your eyes and get this brand. Both the eyeliner and mascara has worked wonders!

I was skeptical about buying a "natural" mascara because I had read so many bad reviews about how they were messy, etc. However, I saw some good reviews for the 100% Pure mascara, so I decided to take a chance on it. I am so glad I did! It's amazing. I will never go back to my old mascara.

I have been really searching to find an affordable, clean/green/safe mascara that doesn't compromise quality. First, it smells so good! No chemical smells at all!I've been using it for two weeks and it doesn't irritate my eyes at all and comes off just as easy as my other mascaras. The main con is that there isn't a lot of product on the brush when you take it out to apply it. I find myself have to swirl it around and dip it back in again for a even application on both eyes. Other than that, I love the dark color (black tea) and it holds well to my lashes. It doesn't flake or smear. The smell is great and it never hurts my eyes. I recommend buying & I will definitely come back for more.

I love the ingredients in this mascara! The black tea color is nice and dark like I wanted. I like how easily the mascara comes off at the end of the day, it makes it so much gentler on my eyelashes. The minor things I dislike are that it does take longer to dry than I'm used to, the brush holds a lot of mascara so (especially brand new) I have to be very careful applying because my lashes clump together, and the price is a bit high in my opinion. The biggest dislike, what I am still trying to get used to, is that it is not waterproof or even water resistant. When my eyes tear up from yawning I have to be careful not to smear the mascara, and sometimes at the end of the day I have dark smudges under my eyes. But, it does come off easily unlike waterproof mascara. Overall I am happy with my purchase, and it makes me feel better knowing there are pure natural ingredients.

go on nicely but still smudges and flakes

This is the second time I've ordered this product; thought I'd try it again. I love the concept of 100% Pure products and not putting harmful chemicals on my skin, especially near my eyes. I had been happily using Clinique mascaras for close to 40 years until 5 years ago when I started using more healthy Haushka and/or Aveda fairly successfully. The problem w/this mascara is that it doesn't go on easily and the tube doesn't last very long before it dries up. I tried another tube to see if a second one delivered a different experience, but, alas, no. Sadly, I probably won't buy it again until it is reformulated, altho' I certainly embrace their concepts.