Almay Smart Shade Skintone Matching Makeup - 300 Straight Up Medium
- Brand:
- Almay
- Model Number:
- 7244275003
- UPC:
- 309975603033
- EAN:
- 0309975603033
- Walmart SKU:
- 35019151
Key Takeaway
Recent downward movement established $12.98 pricing, now 0.0% below the quarterly average.
Third-Party Seller Summary
| Price Type | Price | Date |
|---|---|---|
|
Highest Price
|
$21.18 | |
|
Lowest Price
|
$8.99 | |
|
Most Recent Price
|
$21.06 |
- Average Price
- $19.39
- First Tracked
- Last Update
Walmart.com Summary
| Price Type | Price | Date |
|---|---|---|
|
Highest Price
|
$13.48 | |
|
Lowest Price
|
$12.48 | |
|
Most Recent Price
|
$12.98 |
- Average Price
- $12.96
- First Tracked
- Last Update
Price Analysis
Tracking History: We have tracked Almay Smart Shade Skintone Matching Makeup - 300 Straight Up Medium since 4/14/2025. The most recent price update was on Oct 6, 2026.
Price Range: Over the past 90 days, the price has ranged from $12.48 (lowest on 4/14/2025) to $13.48 (highest on 8/21/2025). The average price during this period is $12.96.
Current Trend: Walmart.com prices have ranged from $12.98 (Oct 6) to $12.98 (Oct 6) over the past 90 days. Current price is close to the 90-day average of $12.98.
Customer Insights: Rated 4.1/5 from 321 reviews.
Customer Reviews
321 reviewsCustomer Reviews
4.1
Based on 321 reviews
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Showing 10 of 321 reviews
Try this it's great
When you get this product it comes out of the tube white and colorless but don't worry, when you apply it to your skin it works beautifully. It is not heavy and it contains sunscreen. Great natural looking makeup.
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Beautiful
Really is the nicest foundation for light skin . I have never looked so good. It covers everything without looking caked on . It is your skin but better
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Great coverage and colour matches very well.
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amazing product !!
this product is amazing my skin has never looked healthier it's lightweight and lasts all day highly recommend
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Old and Gray
As an older woman with silver hair, I needed something different for makeup. I found this adjusting foundation the perfect thing. This blends perfectly with my skin.
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The ONLY one I Use!
I've tried Fenty, which broke my face out & had too much of a yellowish/orange tone on my skin. I've tried another CC cream, which was the same as the Fenty. After my face broke out from both, I had to find something else. So, I've been using Almay ever since & I'm not sure I'll ever use anything else.
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The best I've ever used
I had no expectations for Smart Shade, and was amazed at the results. It blended in with my complexion and actually looked natural! I have never found a foundation that looked natural. There's always something "off" about the undertones. I would pay a lot for a foundation that gave me this result. Luckily, I don't have to. Try it. If you want a makeup that doesn't look matt or shiny, or something unreal, you''ll love this.
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Top notch!
Don't believe any negative reviews. I'm a big fan and loyal customer. I've been blessed sensitive skin and a skin tone that is not easy to match. I've tried many different brands - everything from high-end to drugstore to dollar store. Smart Shade, Light Medium Mine is my go-to everyday foundation because it provides just enough coverage to improve the look of my skin and it adjusts to match perfectly. I have very dark under eye circles. The light/medium coverage is buildable so I dot on a second pass as a prep for under eye concealer. There's no creasing, cracking and it wears well all day. I've recommended Smart Shade to several friends who have complimented my skin and are as picky about foundations as I am. It's a great product and especially good when packing light for traveling.
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Truly a shade matching formula
I love this foundation. I feel adequate coverage and moisturizing for my dry 60 year old skin. I tend to have sensitive skin but have never had an issue with a break out. And it looks completely natural with an affordable price.
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Not for dry skin
Not for mature skin. The color matched well, but the concealer settled in my wrinkles, making me look older
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Price History
Recent Price Changes
Detailed price history for the past 90 days
Walmart.com Pricing
2 recordsWalmart.com prices have ranged from $12.98 (Oct 6) to $12.98 (Oct 6) over the past 90 days. Current price is close to the 90-day average of $12.98.
| Date | Price | Change | % Change |
|---|---|---|---|
| $12.98 | $+0.00 | +0.0% | |
| $12.98 | — | — |
Third-Party Seller Pricing
90 recordsThird-Party Sellers prices have ranged from $16.99 (Aug 23) to $21.18 (Nov 4) over the past 90 days. Current price is close to the 90-day average of $19.74.
| Date | Price | Change | % Change |
|---|---|---|---|
| $21.06 | $+0.20 | +1.0% | |
| $20.86 | $+0.01 | +0.0% | |
| $20.85 | $+0.02 | +0.1% | |
| $20.83 | $+0.01 | +0.0% | |
| $20.82 | $+0.05 | +0.2% | |
| $20.77 | $+0.01 | +0.0% | |
| $20.76 | $+0.04 | +0.2% | |
| $20.72 | $+0.01 | +0.0% | |
| $20.71 | $+0.01 | +0.0% | |
| $20.70 | $-0.48 | -2.3% | |
| $21.18 | $+0.00 | +0.0% | |
| $21.18 | $+0.00 | +0.0% | |
| $21.18 | $+0.00 | +0.0% | |
| $21.18 | $+0.38 | +1.8% | |
| $20.80 | $+0.91 | +4.6% | |
| $19.89 | $+0.00 | +0.0% | |
| $19.89 | $+0.00 | +0.0% | |
| $19.89 | $-0.91 | -4.4% | |
| $20.80 | $+0.91 | +4.6% | |
| $19.89 | $+0.00 | +0.0% | |
| $19.89 | $+0.00 | +0.0% | |
| $19.89 | $+0.00 | +0.0% | |
| $19.89 | $-0.91 | -4.4% | |
| $20.80 | $+0.91 | +4.6% | |
| $19.89 | $+0.00 | +0.0% | |
| $19.89 | $+0.00 | +0.0% | |
| $19.89 | $+0.00 | +0.0% | |
| $19.89 | $-0.17 | -0.8% | |
| $20.06 | $+2.06 | +11.4% | |
| $18.00 | $+0.00 | +0.0% | |
| $18.00 | $-2.06 | -10.3% | |
| $20.06 | $+0.00 | +0.0% | |
| $20.06 | $+0.17 | +0.9% | |
| $19.89 | $-0.17 | -0.8% | |
| $20.06 | $+0.00 | +0.0% | |
| $20.06 | $+0.17 | +0.9% | |
| $19.89 | $+0.00 | +0.0% | |
| $19.89 | $-0.17 | -0.8% | |
| $20.06 | $+0.17 | +0.9% | |
| $19.89 | $+1.89 | +10.5% | |
| $18.00 | $+0.00 | +0.0% | |
| $18.00 | $-2.06 | -10.3% | |
| $20.06 | $+0.17 | +0.9% | |
| $19.89 | $-0.17 | -0.8% | |
| $20.06 | $+0.17 | +0.9% | |
| $19.89 | $-0.17 | -0.8% | |
| $20.06 | $+0.17 | +0.9% | |
| $19.89 | $-0.17 | -0.8% | |
| $20.06 | $+0.00 | +0.0% | |
| $20.06 | $+0.17 | +0.9% | |
| $19.89 | $-0.17 | -0.8% | |
| $20.06 | $+0.00 | +0.0% | |
| $20.06 | $+0.00 | +0.0% | |
| $20.06 | $+0.17 | +0.9% | |
| $19.89 | $-0.17 | -0.8% | |
| $20.06 | $+0.17 | +0.9% | |
| $19.89 | $+0.00 | +0.0% | |
| $19.89 | $-0.17 | -0.8% | |
| $20.06 | $+0.00 | +0.0% | |
| $20.06 | $+0.00 | +0.0% | |
| $20.06 | $+0.00 | +0.0% | |
| $20.06 | $+0.00 | +0.0% | |
| $20.06 | $+0.00 | +0.0% | |
| $20.06 | $+0.00 | +0.0% | |
| $20.06 | $+0.00 | +0.0% | |
| $20.06 | $+0.00 | +0.0% | |
| $20.06 | $+0.00 | +0.0% | |
| $20.06 | $+0.00 | +0.0% | |
| $20.06 | $+0.00 | +0.0% | |
| $20.06 | $+0.00 | +0.0% | |
| $20.06 | $+0.07 | +0.4% | |
| $19.99 | $+0.00 | +0.0% | |
| $19.99 | $+0.00 | +0.0% | |
| $19.99 | $-0.07 | -0.3% | |
| $20.06 | $+0.07 | +0.4% | |
| $19.99 | $+0.00 | +0.0% | |
| $19.99 | $+1.80 | +9.9% | |
| $18.19 | $+1.20 | +7.1% | |
| $16.99 | $+0.00 | +0.0% | |
| $16.99 | $-1.17 | -6.4% | |
| $18.16 | $+1.17 | +6.9% | |
| $16.99 | $-1.17 | -6.4% | |
| $18.16 | $+0.00 | +0.0% | |
| $18.16 | $-0.04 | -0.2% | |
| $18.20 | $+1.21 | +7.1% | |
| $16.99 | $+0.00 | +0.0% | |
| $16.99 | $-1.17 | -6.4% | |
| $18.16 | $+1.17 | +6.9% | |
| $16.99 | $-2.12 | -11.1% | |
| $19.11 | — | — |
