Almay Truly Lasting Color Liquid Foundation Makeup, Longwear Coverage, 240 Beige, 1 fl oz price history and forecast - Almay 7244128005
Almay Truly Lasting Color Liquid Foundation Makeup, Longwear Coverage, 240 Beige, 1 fl oz

Almay Truly Lasting Color Liquid Foundation Makeup, Longwear Coverage, 240 Beige, 1 fl oz

Brand:
Almay
Model Number:
7244128005
UPC:
309970231057
EAN:
0309970231057
Walmart SKU:
10450387

Third-Party Seller Summary

Third-Party Seller Price History Summary
Price Type Price Date
Highest Price
$17.13
Lowest Price
$11.00
Most Recent Price
$11.92
Average Price
$11.91
First Tracked
Last Update

Walmart.com Summary

No price history available for Walmart.com

Price Analysis

Price history data is not available for this product at the moment.

Current Trend: No Walmart.com pricing data available for analysis.

Customer Insights: Rated 4.5/5 from 753 reviews.

Customer Reviews

753 reviews

Customer Reviews

4.5
Based on 753 reviews
5
530
4
125
3
52
2
15
1
31
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Showing 10 of 753 reviews
Lucy April 1, 2026

thank you for delivering my makeup cuz they were out of it at Walmart and you took the time to find it for me and pack it and deliver it have a wonderful day thank you

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Hands down, BEST foundation available

JayDee November 11, 2025

I was on a quest to find the best foundation possible. One that provided perfect, even coverage, lasted a long time, and felt like you weren't even wearing foundation. After trying literally dozens of foundations, this Almay TLC is the BEST I have ever tried. The foundation coverage is flawless. It goes on smooth, covers well, and doesn't cake up or make fine lines or wrinkles more pronounced. It gives you a smooth, airbrushed look. The colors I use match my skin tone better than any other foundation I've tried. I use the 220 in the winter months, and the 260 in the summer months. I love both colors. Neither of these colors make your skin look "orange". Instead, both colors look VERY natural - with coverage that doesn't even really look like you're wearing a foundation. I have tried the very expensive brands, the custom brands (such as ILMakiage), and the popular brands (such as Laura Geller) - dozens and dozens of brands. NONE of them are as good as the Almay TLC foundation. Whether you're young or mature, I highly, highly recommend this foundation!

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All Day Makeup, Nice Colors

anonymous August 11, 2026

I have used Almay makeup before. They suggested I buy Ivory and it matches my skin perfectly. It feels very smooth and moist. It does not cake up. It will wear for 16 hours or all day. It is also hypoallergenic. You only need a little bit at time, so this will last awhile.

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tony June 9, 2026

Receive product Whithin 24 hours

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Alamay liquid foundation is awesome.

Terry November 9, 2025

Alamay liquid foundation is a great buy for the value! Easy online ordering with fast free delivery. Large assortment of Alamay products.

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WalmartCustomer November 3, 2026

This has been my favorite of the lower priced foundations for years, and apparently no one else sells it anymore. Thank you for having it in stock!

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WalmartCustomer November 4, 2026

I have used this product for several years. It covers up flaws on my face and certainly makes my skin look much younger.

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WalmartCustomer November 2, 2026

I actually thought the cost was cheaper than Amazon, but it's gone up in the past. Luckily, I don't need to order it too often.

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Review seller!!

Kelli December 18, 2024

I purchased an Almay TLC foundation makeup from this seller. Received in a timely manner but there is no expiration date on product, the makeup looks old through the bottle, the seal wasn't properly sealed, and the bottle looked old and dirty. Next time will make sure I read reviews of sellers or buy directly from Walmart.

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WalmartCustomer March 3, 2026

I didn't receive it. I'm trying to find a way to contact you to let you know.

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Price History

Historical price data graph for Almay Truly Lasting Color Liquid Foundation Makeup, Longwear Coverage, 240 Beige, 1 fl oz

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

0 records

No Walmart.com pricing data available for analysis.

No Walmart price history available in the past 90 days

Third-Party Seller Pricing

45 records

Third-Party Sellers prices have ranged from $11.30 (Oct 4) to $12.00 (Nov 11) over the past 90 days. Current price is close to the 90-day average of $11.63.

Third-party seller price history for Almay Truly Lasting Color Liquid Foundation Makeup, Longwear Coverage, 240 Beige, 1 fl oz showing recent price changes
Date Price Change % Change
$11.92 $-0.08 -0.7%
$12.00 $+0.09 +0.8%
$11.91 $+0.08 +0.7%
$11.83 $-0.17 -1.4%
$12.00 $+0.08 +0.7%
$11.92 $+0.00 +0.0%
$11.92 $-0.08 -0.7%
$12.00 $+0.21 +1.8%
$11.79 $+0.00 +0.0%
$11.79 $+0.00 +0.0%
$11.79 $-0.04 -0.3%
$11.83 $-0.17 -1.4%
$12.00 $+0.16 +1.4%
$11.84 $-0.16 -1.3%
$12.00 $+0.17 +1.4%
$11.83 $-0.08 -0.7%
$11.91 $+0.31 +2.7%
$11.60 $+0.30 +2.7%
$11.30 $+0.00 +0.0%
$11.30 $-0.59 -5.0%
$11.89 $+0.23 +2.0%
$11.66 $+0.00 +0.0%
$11.66 $+0.11 +1.0%
$11.55 $-0.11 -0.9%
$11.66 $-0.23 -1.9%
$11.89 $+0.59 +5.2%
$11.30 $-0.10 -0.9%
$11.40 $+0.00 +0.0%
$11.40 $+0.00 +0.0%
$11.40 $+0.00 +0.0%
$11.40 $+0.00 +0.0%
$11.40 $+0.00 +0.0%
$11.40 $+0.00 +0.0%
$11.40 $+0.00 +0.0%
$11.40 $+0.00 +0.0%
$11.40 $+0.00 +0.0%
$11.40 $+0.03 +0.3%
$11.37 $-0.03 -0.3%
$11.40 $+0.00 +0.0%
$11.40 $+0.00 +0.0%
$11.40 $+0.00 +0.0%
$11.40 $+0.00 +0.0%
$11.40 $+0.00 +0.0%
$11.40 $+0.00 +0.0%
$11.40 — —

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