Apple Watch Ultra 4 GPS + Cellular 49mm Black Titanium with Translucent Black Ocean Band - Bundle w AppleCare+

It's my first ever Apple Watch and I am highly satisfied with the performance and the utilities it offers. I'm in the U.S. Army and this makes life much easier. I can keep track with my fitness and the Ultra 4 encourages me to be more health conscious in all aspects from sleep, exercise and general heart health.

It was time for an upgrade basically I couldn't update my gen 1 ultra sooo I waited until I found out what the new new looked like but what sold me was being able to play music on device if anything that was why I bought a watch in the first place the cellular service was second but music is my life and I need it and now my wrist play music while my heart beats high I can check those thing in the blink of eyes looking at my watch can I tell the time it's not for that it's for my music time

a very fast watch. I'm not seeing a huge gain over the Ultra 3 in regards to what it does - but it is clearly faster than anything that I've had before.

Apple has delivered another solid upgrade to the Ultra line. Coming from the original Ultra, this feels like a big leap…well worth the upgrade. Regardless of which Apple Watch you're coming from, I wouldn't hesitate to recommend it.

This is my 4th Apple Watch Ultra this is a very good product I have recommended to all family members and they are very happy that I did I have always purchased my Apple Watch from AT&T

Switching from an S9 to an ultra 4 it's like night and day. Battery holds charge forever., little more masculine and bulky… but absolutely love the design… way to go Apple 🔥☠️

I had the Ultra 2 and was just looking to go for the black watch as I like it with the black band. The battery life is amazing, and I love the watch.

I came from the ultra 1st generation so this watch is night and day difference, it's faster it has way more features and battery life

The Apple Watch Series 4 is a fantastic upgrade that truly sets a new standard for wearables. The most noticeable improvement is the stunning edge-to-edge display, which offers over 30% more screen real estate without making the watch feel bulky on your wrist. Performance is incredibly snappy thanks to the new S4 chip, and the updated sensors bring life-saving features like fall detection and the ECG app right to your wrist.  While the battery life still requires daily charging and the starting price is a bit high, the overall experience is night and day compared to older models. Whether you are upgrading from an earlier Apple Watch or buying your first one, the Series 4 is absolutely worth it.

Incremental refinement, not reinvention, and the Ultra 4 continues that pattern with the same rugged titanium build, 49mm footprint, and outdoor design seen in earlier models