Does it have Visual effects? Yes, did I need them? No. What I needed was a sturdy wireless keyboard, and this is exactly what I got. The keyboard has mechanical keys that feel wonderful. The construction is "Beefy" (not heavy, but solid). It offers Bluetooth(for 3 separate devices) as well as a USB dongle (HID device) for less compatible systems. It's rechargeable and appears to have a good battery life. I don't use the flashing light effects, but I do use the variable intensity backlight for low light conditions. The keyboard's arrangement is "compact", but not small/mini (missing 6, mostly unused keys). I like this design a lot, and will probably buy a second one soon.