Axe Styling, Natural Look Softening Cream 2.64 oz (Pack of 2)

Ever since I started using this product, nothing else has compared. If you have thick hair and want a product that allows for easy styling and restyling without it looking like you use product, this is for you. The most natural looking hair possible, but with a good medium hold. My only complaint is a fault of my own. When the name was changed from "control cream" to "softening cream" I was among those that thought the product was discontinued, and I spent weeks looking for an alternative before realizing this great product was still being made.

love it because I've been using it for over a year now but the only problem is that it doesn't stay in my hair all day. this probably wont happen to you because i always wasp my hand through my hair.

[This review was collected as part of a promotion.] My friend shared a tub with me and my hair looks great after swimming showering and with a ball cap.

Best thing ive found for my hair now its hard to find

I bought the axe natural look hair cream, and all I do for my hair is wet it, apply axe, work my fingers through my hair & that's it!

[This review was collected as part of a promotion.] This product smells great, and although I don't have hair it was used on my little cousin's hair and it left his hair feeling amazing. His mother had tried so many other products, and she said nothing has worked like this softener cream, great job AXE team.

This product has a great hold with a natural finish and soft texture. Easy to restyle throughout the day. I just wish the hold lasted a bit longer.

I've only had the softening creme for a week but I was immediately impressed. It has a great on-greasy look with good hold. Most important though is that the product isn't so heavy it pulls your hair down.

super bad, trashsuper bad, trashsuper bad, trashsuper bad, trashsuper bad, trashsuper bad, trashsuper bad, trashsuper bad, trashsuper bad, trashsuper bad, trashsuper bad, trashsuper bad, trashsuper bad, trashsuper bad, trashsuper bad, trashsuper bad, trashsuper bad, trashsuper bad, trashsuper bad, trashsuper bad, trash

It's not hair clay. It contains no clay. I'm guessing due to the fact that it contains both lanolin and canauba wax that it is a hair wax. It does have medium hold as it says on the tin, however I would say it has medium shine as well and is not a natural look.