I've spent most of my adult life hating or avoiding aftershave balms and lotions. They invariably sting and turn my face red, even though my skin isn't unusually sensitive. Brickell's aftershave really does give me instant relief, and has a significant cooling effect for about 10 minutes after applying. It also calms my face, so I touch it less. My only caveat: if you shave right before you run out the door, be aware that while this absorbs quickly, it doesn't dry instantly like a product with alcohol would. Highly recommend!