From close-up of these bath sheets, one would think that they would be thick ,plush, and soft. They fail on all three of these expectations. They are a great color, much lighter than the photo, but just what I needed. I washed them in Tide liquid detergent with Downey in it. They didn't get any fuller. While they were much softer than right out of the package, the texture is still meh. These do not have a thick pile like my Martex towels that have been washed and used for many years, and never washed using fabric softener. I will end up keeping these. as I have disposed of all the bags and tags. Do yourself a favor, and don't rely on towels you can't touch before you buy.