I tried a different company in a bottle before. It was ok. Nothing that made me want to use it again. I literally just got this delivered, immediately opened and tasted it. I assume you can do that uncooked? I don't care! It was worth it. This has a delicious warmth %26 complexity to it I did not expect. And with a little bit of sweet. I immediately didn't the next 30 min thinking of all the recipes I can add this to. Then jumped on here to write a review (i mean who writes grocery food reviews, no one). I want everyone to know about this brand. I could put this in/on everything. It's reminiscent if the warmth you get from chili in adobo but not the same heat, it's different. I can't wait to cook with this. I'm sure I'll have a better explanation then. Buy it, you will not regret it and meals will be so much more complex.