Clairol Professional Basic White 2 Powder Lighteners, 8 oz Lightener

Salon quality bleach it lightens quickly, the packaging arrives in their new color palette it's a pretty pink in person, but it's the same product. Would recommend buying just know to use it carefully because it is strong.

Clairol changed their formula to BW2 or something and this item is now unavailable. Bought thew new version and it was rubbish. Been highlighting my hair for 40 years and the new stuff left blotches of dark hair!!! I searched for the old discontinued formula and found it at Walmart so I bought 4 big tubs!!!! I will buy from here as long as they still have it

I have been using this product for many years. I highly recommend it. I mix it with clairols 30 volume developer for root touchups once a month. My hair looks beautiful all the time!!

Every two to three months I dye my hair with Miss Clairol lighteners. And it makes my hair beautiful blond.

Clairol lightener is a brand I trust. It works well for my hair. Mixing is easy and the smell is minimal.

Gives me great highlights!

If used correctly there is no issues

This stuff is great i tend to always feel nauseous when I bleach my own roots at home due to the strong bleach smell but I didn't Experience any nausea with this product although the bleach smell with this product is very strong it's covered with a minty peppermint smell which I really appreciate since I do my roots myself I Struggle with doing my whole head in a timely manner to avoid uneven color lifting but this product lifts my hair color from brown to blonde so fast that I don't have to worry about that anymore Definitely recommend this stuff it's amazing The only problem that I did experience with this bleach was And extremely itchy scalp even after I rinsed all the product out The stuff is just very strong so if that's what you're looking for this is the product for you

I purchased this in conjunction with the 20 Creme Developer - and that's all you need! I have half-and-half hair: one side is black, the other, pink. Naturally, however, I have dark brown hair so while I don't need to do my roots as often for my darker side, I do have to regularly upkeep the pink side. I absolutely destroyed my hair years ago with Splat and other drugstore bleaches years ago (most of those are 40 Developer!) and I am here to tell you - you don't need higher volumes! This works just as well. Sometimes my roots can come out pretty brassy still but it's an easy fix with toner or a purple shampoo. This bottle and tub have lasted me months, I bought them in December and while I am running low, I have enough for another root touch up. I spent a little under $25 for the both of these and having gotten multiple applications out of them as you make what you need (instead of box dyes where you have to make and use it all then and there) - it's definitely worth the switch!

Very misleading.. I was specifically looking for the old B2W in the old container… when it came in the mail I got the new one and the new container and color…. If it was gonna be in a new container, you should show the new container vs the old container…very misleading, unhappy, and unsatisfied customer