Colgate Optic White Advanced Toothpaste, Sparkling White, 3.2 OZ, Mint, 2% Hydrogen Peroxide

I gave this toothpaste 5 stars because it actually works. After using it consistently, I noticed my teeth looking visibly whiter, and it leaves a clean, fresh feeling without being too harsh. The flavor is pleasant, the results show quickly, and for the price, it really delivers.

I wasn’t expecting much from a tube of toothpaste, but Colgate Optic White actually surprised me. My teeth feel super clean after brushing, and they look noticeably whiter without having to do any crazy hacks like baking soda or weird home remedies. Honestly, I’m starting to think my smile might need its own pair of sunglasses at this point. The toothpaste foams nicely, tastes normal (not like chemicals), and leaves my mouth feeling fresh for hours. I like that it’s simple—no gimmicks, no extra steps, just brushing like a normal human and seeing results. Even after a long day, my teeth feel like they just stepped out of a commercial. If you want a toothpaste that actually delivers on whitening without making your brushing routine feel like a science experiment, this is it. It’s easy, effective, and a little bit of a confidence booster too. I’m officially a fan.

I decided to try this because it has such a good coupon. I'm so happy I did! It's excellent and then I found out they have a 5% peroxide too. I definitely had to buy that one. It's mild on my gums and leaves my teeth looking and feeling much cleaner. I will continue to get this brand.

I really like this whitening toothpaste. I know that all brands have so-called Whitening toothpaste, but this really does work. The reason I know this is because I get my teeth professionally whitened by the dentist and this toothpaste has the same whitening ingredient (and taste) that the whitening gel has at the dentist. It keeps my teeth whiter than any other toothpaste.

Colgate Optic White Advance is my favourite toothpaste. I have people all the time ask me if I use whitening strips and I don’t it’s just that this toothpaste gets my teeth really white.

I like and never tire of the refreshing taste; I believe it keeps my coffee stains at bay; it's a large amount of product and doesn't require much toothpaste - so you're not constantly changing out tubes. MY FAVORITE PART is that it stands up, so that doesn't take up shelf space behind the mirror.

I have the 2% to use once a day. I also have the 5% to use every morning after coffee. This really helps remove stains and leaves my breath fresh. It hasn't ever hurt my gums. The Colgate toothbrush they recommended with this product is excellent, too. I like to stock up when they have a sale or cash back.

Beware. For the price, getting two tiny tubes of toothpaste is ridiculous. The downside of online shopping. Maybe this is just another example of shrinkflation but the value is NOT there.

SCAM ALERT What they sent is not what is pictured: 1. Not in the box showing 5% peroxide product (two)- they sent the cheaper version with lower peroxide whitening agent. 2. EXPIRED PRODUCT as also mentioned in other reviews

Ineffective for me, and no, my teeth are not discolored. I have great oral hygiene, I just wanted my teeth whiter, and yes, I read and followed the instructions.