Colgate Optic White Purple Whitening Toothpaste, Mint Paste, 4.2 oz Tube

This purple toothpaste is amazing! I watched my teeth grow more and more white. I would recommend it to anyone who is tired of yellowish teeth!!! It works!!!!

This is a very good product. Cost much less than comparable products good taste and it does a great job. I drink a lot of coffee and it helps remove those stains.

I always use Colgate and it doesn't make my teeth hurt! I got this on sale but it helps keep your teeth whiter and tastes good.

Absolute hands-down, the best toothpaste that got my teeth, the absolute whitest. Will continue to purchase this specific one as I have seen the best results out of every toothpaste I've ever tried.

This really works and my teeth aren't sensitive at all. I've been using this for a long time and I can tell you, you will see a difference. I've tried the strips, whiteners, ugh!! Definitely recommend!

Trying for the first time. Recommended by a friend. Looking forward to seeing the results.

Awful. I want white color toothpaste

While it really wasn't all that EXCITING, it's toothpaste so what do you expect? The oddest thing is that if you DO NOT get all the foam/paste off your lips when you are finished, your lips/skin will have this almost cyanotic look to them (blue tinge). Weirded me out the first couple of times until I figured out what was causing it. Otherwise, it's toothpaste. I didn't see any miracle difference in the color of my teeth or anything else.

Purple toothpaste has had a lot of attention and success across the internet for its almost instant ability to brighten your smile. This particular brand falls far short of the bar.

Was open box and lid when I got it