Colgate Optic White Whitening Toothpaste, Sparkling White - 5 ounce (2 pack) price history and forecast - Colgate 76688
Colgate Optic White Whitening Toothpaste, Sparkling White - 5 ounce (2 pack)

Colgate Optic White Whitening Toothpaste, Sparkling White - 5 ounce (2 pack)

Brand:
Colgate
Model Number:
76688
UPC:
035000766885
EAN:
0035000766885
Walmart SKU:
35764260
Key Takeaway

Current pricing at $9.49 reflects recent market activity, running 0.0% below the 90-day average.

Third-Party Seller Summary

Third-Party Seller Price History Summary
Price Type Price Date
Highest Price
$48.28
Lowest Price
$28.90
Most Recent Price
$28.90
Average Price
$38.59
First Tracked
Last Update

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$9.49
Lowest Price
$9.49
Most Recent Price
$9.49
Average Price
$9.49
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked Colgate Optic White Whitening Toothpaste, Sparkling White - 5 ounce (2 pack) since 11/15/2025. The most recent price update was on Feb 1, 2026.

Price Range: Over the past 90 days, the price has ranged from $9.49 (lowest on 11/15/2025) to $9.49 (highest on 11/15/2025). The average price during this period is $9.49.

Current Trend: No Walmart.com pricing data available for analysis.

Customer Insights: Rated 4.5/5 from 443 reviews.

Customer Reviews

443 reviews

Customer Reviews

4.5
Based on 443 reviews
5
294
4
101
3
27
2
9
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12
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Showing 10 of 443 reviews

Delicious flavor and I love this toothpaste

Kharadite October 30, 2014

I've tried many toothpastes in my day, but I finally landed on this one about a year ago and I have not strayed from the path since. I love this flavor and it makes you "minty fresh!" I use this with a 50/50 blend of water and peroxide. Want white teeth, try that combo! My dentist agrees! I would recommend this to anyone.

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No Matter Your Age..You can still have white teeth

Undisclosed August 23, 2015

Sometimes at my age, I think there is no hope for anything especially having white teeth. However, I have been using Colgate Optic White for awhile and will continue to use it because it really does whiten your teeth. I am the kind of person that has to see it to believe it. So when I received it in exchange for an honest review, I had my doubts. After 54 years of coffee, tea and wine, my teeth are considerably whiter since I began using the Colgate Optic White Toothpaste. And we love the minty fresh taste.

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No Matter Your Age..You can still have white teeth

JustPlumCrazy August 23, 2015

Sometimes at my age I think there is no hope for anything especially having white teeth. However I have been using Colgate Optic White for awhile and will continue to use it because it really does whiten your teeth. I am the kind of person that has to see it to believe it. So when I received it in exchange for an honest review I had my doubts. After 54 years of coffee tea and wine my teeth are considerably whiter since I began using the Colgate Optic White Toothpaste. And we love the minty fresh taste.

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So many compliments, I'm recommending to everyone!

Undisclosed August 3, 2013

I bought this toothpaste to take on vacation, and after just 3 days of use my boyfriend who never notices little details told me, "Wow, you have some really white teeth!" It's boosted my confidence so much and I love showing off my smile now. When people ask me how I got my teeth so white, I tell them it's Colgate Optic White.

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Good Classic Colgate Flavor and Great Results

c525600 September 3, 2015

Colgate has always been my favorite brand of toothpaste so this review might be a bit partial. Most whitening tooth products I've tried have a chalky taste but when I tried Optic White I was pleasantly surprised with the flavor. It's like the basic Colgate toothpaste and I like it. I saw results within 3 days of using this product but now that I've been using it for almost 3 weeks I can tell a big difference. I would definitely recommend this product. I was chosen to review this product through a campaign for Colgate-Palmolive.

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Pearly whites

WesternNewYorker August 17, 2015

I have been an avid Colgate user ever since I was a kid. I wanted to try out the new Colgate® Optic White® tooth paste from my everyday "mint" flavor favorite. I just started using this paste so have not see a drastic whitening effect yet. I will say the taste is not at all bad. The paste is a smooth texture and easy to build up and flush out of your mouth with water without any wicked after taste. I enjoy this and will continue using it. **I received a free product to review. I was not required to write a positive review nor was I compensated in any other way.

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Pretty perfect pearlies

Undisclosed August 25, 2015

So after using this toothpaste for 2 weeks my boys and hubby will not use any other toothpaste again. That's what they told me. My thoughts are the same too. It's amazing that all 5 of us have actually agreed on something for once. (lol) We all love the taste, after taste, how pearly white our teeth have got after a weeks of use. I have been searching for ONE toothpaste that we would all use and this is the one. I'M VERY HAPPY.

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Pearly whites

Undisclosed August 17, 2015

I have been an avid Colgate user ever since I was a kid. I wanted to try out the new Colgate® Optic White® tooth paste from my everyday "mint" flavor favorite. I just started using this paste so have not see a drastic whitening effect yet. I will say the taste is not at all bad. The paste is a smooth texture and easy to build up and flush out of your mouth with water without any wicked after taste. I enjoy this and will continue using it. **I received a free product to review. I was not required to write a positive review nor was I compensated in any other way.

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Clean, but not as white as expected

Undisclosed September 10, 2015

As I've gotten older and started drinking more tea and coffee, I've noticed that my teeth just don't look as white as they used to. Because of that, I've been on the hunt for a great whitening toothpaste that leaves my teeth feeling clean, my breath fresh, and my teeth white. This toothpaste does a great job on two out of three of those items on my checklist. After brushing, my teeth feel clean. The taste is much better than many other whitening toothpastes I've tried in the past. Also, the aftertaste makes me feel like my breath is fresh. Unfortunately my teeth don't look as white as I'd hoped. In fact, I waited longer than expected to write the review because I just kept hoping that if I used it a little longer, my teeth would look whiter. Unfortunately, that never happened. I do like the toothpaste overall though, and if I wasn't trying to get my teeth whiter, then I'd definitely keep using it. *I received a sample of this product in exchange for my honest review.

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Clean but not as white as expected

MomMel September 10, 2015

As I've gotten older and started drinking more tea and coffee I've noticed that my teeth just don't look as white as they used to. Because of that I've been on the hunt for a great whitening toothpaste that leaves my teeth feeling clean my breath fresh and my teeth white. This toothpaste does a great job on two out of three of those items on my checklist. After brushing my teeth feel clean. The taste is much better than many other whitening toothpastes I've tried in the past. Also the aftertaste makes me feel like my breath is fresh. Unfortunately my teeth don't look as white as I'd hoped. In fact I waited longer than expected to write the review because I just kept hoping that if I used it a little longer my teeth would look whiter. Unfortunately that never happened. I do like the toothpaste overall though and if I wasn't trying to get my teeth whiter then I'd definitely keep using it.*I received a sample of this product in exchange for my honest review.

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Price History

Historical price data graph for Colgate Optic White Whitening Toothpaste, Sparkling White - 5 ounce (2 pack)

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

0 records

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No Walmart price history available in the past 90 days
No third-party seller price history available for this product in the past 90 days.