Colgate Optic White with Charcoal Teeth Whitening Toothpaste, Anticavity Toothpaste with Fluoride, Cool Mint Flavor, 3.8 oz

my husbands favorite toothpaste

this toothpaste is my goto it has a great taste

long time use works

Works great! I've used this toothpaste for at least 3 years now and it definitely has some whiting factors!

I've been using this toothpaste since forever, it's my favorite. It leaves my teeth super white without causing sensitivity and it's really refreshing and the scent and taste are really good. So easy to use it, you don't need a large amount, it's a great product.

[This review was collected as part of a promotion.] I think this toothpaste is great if you need a quick brightening session. On days I feel I need a little extra shine, I grab this toothpaste. The paste itself is Dimitri regular toothpaste, but has charcoal running through it. The taste isn’t bad, but you can taste the charcoal. Other than that, it works like regular toothpaste, just with a bit less minty. I find it works just like regular toothpaste with little residue just a bit minty when done. Overall cleans well and removes some surface level stains.

Previously I was using another product off different brands, but I started using Colgate optic white m, and I loved the results without a doubt I will stay with it.and the best of all that it yields a lot with little you have results.

I love to use Colgate. I trust this brand. It protects from cavity, toothache. The taste is so good. The packaging so good and easy to open. Fresh after every use

Nice flavor and texture but I've used this over a year and it has yet to lighten my teeth (I do not drink coffee or smoke). The cap seems to clog a lot with the paste.

Should've stuck with Advanced