Colgate Total Whitening Toothpaste, Advanced Whitening, 5.1 ounce

My teeth felt great after using this toothpaste...nice and clean. Best part is there was no burning...some toothpastes are way too spicy...this was was just right.

I like Total as it's the only toothpaste that protects teeth for up to 12 hours from stains and other issues that attack your teeth throughout the day. I don't find it whitenes and better than other kinds of whitening toothpaste.

[This review was collected as part of a promotion.] I was so shocked. My teeth are not white at all because I'm a smoker. So I'm a little self conscious about my teeth. And I've been using it every morning at night and there is such a difference. I was shocked. I didn't expect much from a toothpaste. I got it for free in exchange for my honest review and I would totally purchase it again

[This review was collected as part of a promotion.] Having used this product for a week now, I was thoroughly impressed with this product. The advanced brightening actually worked its magic within a week itself. I will continue using this product in the future definitely.

[This review was collected as part of a promotion.] I really loved Colgate Total Advanced Whitening. I had bought a cheaper brand and started to see my teeth werent as white as they had previously been. I used Colgate a few times and am feeling better about my smile already. It also leaves my teeth feeling clean and fresh.

The old total had two active ingredients. Triclosan was one of them and the (proven) claim was that it was effective. The new formula does not have Triclosan and has no active ingredient replacement. Yet they claim it is better. How about something resembling truth.

When Colgate added Total, I loved it. But this new formula Total SF is killing me. I have been using Colgate past 50 years, but I have to change to other product. My suggestion is bring the old one back as Total Classic like when Coke made a mistake.

As a dental hygienist and a consumer for 25 years I am very disappointed with the change in your formula. I don't know why the original Colgate Total was removed from the market with triclosan. This new product is just horrible. It even taste horrible. I would love for someone to contact me and let me know where I can purchase the old formula.

I'm 47 and have used Colgate toothpaste all my life. However this new SF formula gave me such bad allergic reaction, I had to stop using it! Inside of my mouth was numb and I started getting lesions. My lips were swollen and there were rashes around my mouth. Even after I've stopped using it the inside of my mouth is still not back to normal. The old formula was much better.

We are long time users, and Colgate was our favorite toothpaste. Since the change in the formula, with the addition of the sensitivity relief, our whole family can no longer stand the taste of the toothpaste. It leaves your mouth feeling dry, and the worst taste in your mouth. It looks like no one is preferring the new formula, would love to see you switch it back, or offer both to those who may want the sensitivity relief. So disappointed, we cannot find a toothpaste that compared to this before the change. Miss our toothpaste!