Colgate Total Whitening Toothpaste, Advanced Whitening, 5.1 ounce

My teeth felt great after using this toothpaste...nice and clean. Best part is there was no burning...some toothpastes are way too spicy...this was was just right.

I like Total as it's the only toothpaste that protects teeth for up to 12 hours from stains and other issues that attack your teeth throughout the day. I don't find it whitenes and better than other kinds of whitening toothpaste.

great steal

[This review was collected as part of a promotion.] This new product is absolutely great! You just need to put a pea size on your toothbrush and you should be good. It may be more expensive compared to cheap brands, but this is worth your money. You will be paying for quality which most other toothpastes do not have.

[This review was collected as part of a promotion.] Having used this product for a week now, I was thoroughly impressed with this product. The advanced brightening actually worked its magic within a week itself. I will continue using this product in the future definitely.

[This review was collected as part of a promotion.] I really loved Colgate Total Advanced Whitening. I had bought a cheaper brand and started to see my teeth werent as white as they had previously been. I used Colgate a few times and am feeling better about my smile already. It also leaves my teeth feeling clean and fresh.

Tastes very clean and fresh, definitely whitened my teeth a bit. Easy to apply and sticks nicely to toothbrush unlike some which slide off. My teeth feel like they have had a really great clean after use. It removed stains on my two front teeth.

Well dang. From reading everyone else's comments it seems that Colgate has no intentions of going back to the old flavor. I bought a five pack and will have to throw them all away. I can't handle the taste. Will have to find a new brand until if/when the flavor changes again.

When Colgate added Total, I loved it. But this new formula Total SF is killing me. I have been using Colgate past 50 years, but I have to change to other product. My suggestion is bring the old one back as Total Classic like when Coke made a mistake.

Old formula had a pleasant wintergreen-like flavor and always had great checkups at my dentist. Used it for years. New flavor is horrible and leaves a burning sensation in my mouth. Please go back to the original formula. I will be looking at competitors' toothpastes to replace this.