Color Touch Demi-Permanent Hair Color - 10 01 Lightest Blonde Natural Ash

[This review was collected as part of a promotion.] Easy, quick, very natural! I do it myself, started mixing shades now! So much fun. I always do one strip of hair first to make sure im happy. For example 9/73 was much darker than I thought it would be. Still love it, just try it first.. one tip for blondes - go lighter first with any shade

I have been using Wella Color Touch at home for almost 4 years. It is so easy to apply and it leaves me with shiny and natural looking hair. It fades out nicely, so I don't have to maintain the color if I don't want to. It didn't work a couple of times, but that only happened because I didn't have a good blank canvas. Now I have really learned how to use it, I can do a root shadow, highlights, lowlights ect - all of it on my own hair.

Easy, quick, very natural! I do it myself, started mixing shades now! So much fun. I always do one strip of hair first to make sure im happy. For example 9/73 was much darker than I thought it would be. Still love it, just try it first.. one tip for blondes - go lighter first with any shade

[This review was collected as part of a promotion.] I have been using Wella Color Touch at home for almost 4 years. It is so easy to apply and it leaves me with shiny and natural looking hair. It fades out nicely, so I don't have to maintain the color if I don't want to. It didn't work a couple of times, but that only happened because I didn't have a good blank canvas. Now I have really learned how to use it, I can do a root shadow, highlights, lowlights ect - all of it on my own hair.

Love this brand and color. Easy to use with the matching developer.

Perfect Color,good professional line

Great product. It's not harsh on my hair and makes it soft!

[This review was collected as part of a promotion.] This is the second bottle for me and I can't begin to tell you all the benifits it had given me for my hair! This is such a great product if you have long hair and I can tell you I have LONGGGGGGG hair.

I bought this to use on my own head (all in the name of science.) I am about 50% gray and sick of the harsh line of demarcation. I SWEAR the level 88/07 lifted me at least a 1/2 level to a level. It says demi-permanent and recommends using the dedicated developer. I did that, and it lifted my regrowth. It was also on the arm side, but very pretty. I would like to see some ashier colors for the higher levels. It's possible that the store was just sold out. I need to look at the swatches. Still, the 88/07 gave me this gorgeous and seamless golden blonde in my regrowth area. It smells great and the big bonus is the 1:2 mixing ration and SHINE. I kind of love it, but would love to know if anyone thought their client's hair lifted a bit? I thought with the double pigment it would be darker if anything. It's kind of a big mystery to me.

[This review was collected as part of a promotion.] I bought this to use on my own head (all in the name of science.) I am about 50% gray and sick of the harsh line of demarcation. I SWEAR the level 88/07 lifted me at least a 1/2 level to a level. It says demi-permanent and recommends using the dedicated developer. I did that, and it lifted my regrowth. It was also on the arm side, but very pretty. I would like to see some ashier colors for the higher levels. It's possible that the store was just sold out. I need to look at the swatches. Still, the 88/07 gave me this gorgeous and seamless golden blonde in my regrowth area. It smells great and the big bonus is the 1:2 mixing ration and SHINE. I kind of love it, but would love to know if anyone thought their client's hair lifted a bit? I thought with the double pigment it would be darker if anything. It's kind of a big mystery to me.