COLOR WOW Root Cover Up Platinum 0.07 oz

Expensive, but a little goes a long way. I have a scar from childhood brain surgery and it's bothered me all my life. I got 3 colors, was thinking of sending on or two back, but I like the fact I can mix and match the colors. So I will be keeping all three! I got it because I have a thinning/receding hairline on the sides of my widow's peak, at the age of 53 and didn't even think about my scar, but covers my scar, too! Haven't slept with it in, we shall see (got it from watching Trinny Woodall of all things!)

In my more mature years I have developed a thinning part which to me is bright white after washing my hair and I am a brunette. To combat that I use this product so the part is more "light brown" verses white and so noticeable. My hairdressers love it too and now encourage their clients to use it. It is one product I use daily and never go without. Lasts me about 3 months.

This is the best root cover up I've ever used. It perfectly covers my gray and looks natural. I have a couple different colors and I can mix them to exactly match my hair color. It doesn't take much of it to cover or highlight so they last a long time. I've recommended this to several people and they love it! It's easy to use and the dual ended brushes let you do roots or put highlights in your hair and it completely washes out.

For my first time trying a root touch up, this is very easy! I got dark brown and it matches pretty well. I only took about 10 minutes to touch up my part. I'm pretty happy with the initial results. It doesn't seem to 100% cover my grey/silver, but it definitely knocks down the shine enough that your attention isn't immediately drawn to my roots. Hopefully it lasts a while.

I'm 40 and suddenly have a lot more gray hair. I don't want to be dying my hair every other month, so I tried this and couldn't believe how well it blended in with the rest of my hair while still covering grays. I usually wash my hair every 3 days and it stays out that whole time. Definitely a new fan!

Maybe this works better for some colors than others, but for my dark brown hair with lots of gray this is a LIFESAVER between colorings. I really prefer it to the sprays I've tried, especially for areas right around the face where you need to be precise. A pallet lasts me for many months. I find the small side of the brush is more effective than the large. I apply just where needed based on my hairstyle that day. It stays on until I wash my hair (only 1-2x per week). The only annoying part is that it will come off under my nails if I scratch an itch or something like that. The photos were taken about one minute apart here, it's very easy to apply and maybe not 100% match to my color but makes a huge, huge difference especially from a few feet away. I'm 5 days away from my color refresh here, and this gets me through.

Love the light brown for my dyed blonde hair with highlights and a slightly dark root. Really covers those pesky grays when they come in on the part and temples. Works well, no mess...Not like those high powered sprays that gets everywhere! So prefer this powder brush on...Sleek, light WOW color root compact can be taken on vacations easily , too....just store in my make up bag. Spares you that professional root dye salon appointment too! Salon appointments are so expensive now- if you can extend your next visit by a couple weeks , that is great!

I purchased this based on a review from an influencer. I find it infinitely easier to apply than using a spray and the dual-ended applicator helps for using it on eyebrows, as well. I have already recommended this to others and will likely purchase again.

This probably works well to reduce white or gray roots but it was useless to cover dark outgrowth of blonde highlights despite being advertised to do so. I may as well have applied yellow eyeshadow to the roots because there was no coverage, just some pale sparkle on my scalp. I returned it.

Didn't work for me, first of all it looks like brown eyeshadow which I already have in many of my eye shadow palettes. It came with barely any product and a cheap brush. I have been in the makeup and beauty industry for 20 yrs and I no lots of tricks. This to me was a rip off. The root touch up spray is so much better and stays in your hair.