This product is primarily marketed to men, but as a woman, it's still pretty great. I love the scent (masculine, but so NICE) and the moisturization. I find that a little goes a long way. I was apprehensive buying this because reviewers spoke of the product being too thick and unmanageable. Let common sense be your guide and experiment with what works best. For me, I only need a nickel-sized amount of product to sufficiently cover an entire leg. Don't treat this like Barbasol, friends – it's cream, not foam! I have sensitive skin, but I've never once had razor rash using this product. After trying this, I'm never doing traditional shaving creams again. I recommend giving this one a try!