It is easy to apply, cause no break outs or irritation like products containing retinol. It keeps my face and neck soft and pliable. Some wrinkles have decreased. I use it daily and this is my second bottle I have used. I am 72 going on 73 years old and people constantly tell me no way I am 70. I laugh and say sure because I look 170. They say no way maybe late 40's. It's to weird. I have no forehead wrinkles. My laugh lines have softened. The very few wrinkles on my top lip are diminishing. I wear no make up ever. I became disabled at age 42. I only wore make-up when I was making movies, which de to worsening health I quit in 2007. I cut my own hair. It is gray to white and People even complement me on how nice my hair looks. Try it, you may love it like I do..