The product is finely ground so it mixes well, very pleasant taste - sweet and tart, seems high quality. Rich indigo/violet in colour. I would like to see more in the jar for the price though, 90g fills the jar maybe just under halfway so the size is a little deceptive, although I'm not an expert on packaging this product and so it just may be necessary to have that much air/empty space in the jar. Replace lid immediately after use and store in the refrigerator. As for the health benefits I cannot comment, I take it for eye health and cannot isolate the benefits as I take many eye supplements in combination.