e.l.f. Cosmetics Illuminating Face Primer price history and forecast - e.l.f. Cosmetics 83404
e.l.f. Cosmetics Illuminating Face Primer

e.l.f. Cosmetics Illuminating Face Primer

Brand:
e.l.f. Cosmetics
Model Number:
83404
UPC:
609332834040
EAN:
0609332834040
Walmart SKU:
34400431
Key Takeaway

Market direction turned downward with current $10.15 representing 0.0% under standard pricing.

Third-Party Seller Summary

Third-Party Seller Price History Summary
Price Type Price Date
Highest Price
$16.48
Lowest Price
$8.00
Most Recent Price
$8.20
Average Price
$14.62
First Tracked
Last Update

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$10.15
Lowest Price
$10.15
Most Recent Price
$10.15
Average Price
$10.15
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked e.l.f. Cosmetics Illuminating Face Primer since 1/16/2026. The most recent price update was on Jul 25, 2026.

Price Range: Over the past 90 days, the price has ranged from $10.15 (lowest on 1/16/2026) to $10.15 (highest on 1/16/2026). The average price during this period is $10.15.

Current Trend: Walmart.com prices have ranged from $10.15 (Jul 25) to $10.15 (Jul 25) over the past 90 days. Current price is close to the 90-day average of $10.15.

Customer Insights: Rated 4.1/5 from 2401 reviews.

Customer Reviews

2401 reviews

Customer Reviews

4.1
Based on 2401 reviews
5
1269
4
568
3
240
2
149
1
175
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Showing 10 of 2401 reviews

Great! But a bit misleading

Krissie23 April 7, 2017

This primer is wonderful, it does what it claims to and I have noticed a difference in the way my make up blends into my face. I was slightly disappointed by the size of the bottle/product ratio. My fault for not checking the amount of millilitres. For the price it's a good product which I would buy again but maybe the amount of product could be increased a little.

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I don't go a day without this!

ceciliaf May 3, 2023

I have bought this three times and I will continue to every time it runs out. I even use this product when I'm not wearing makeup, as it really helps with oily skin while also hydrating my dry spots. It's the perfect balance and it feels great even putting it on. I'm highly impressed

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Love, Love, Love this product

Loveanimals September 21, 2016

I had never used a face primer before until I purchased the E.L.F. products and I love this product. It goes on so smooth and silky and makes my makeup even look better. It's a must for putting on your face before your foundation. These are great products and I love them because they aren't tested on animals.

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AMAZING PRIMER BETTER THAN ANY OTHER

Lumpyspacesky March 22, 2016

I have been searching for so so so long to find a good primer as a base for my make-up but mainly around my eyes to keep powders and shadows in place this did that and more, it smoothed out around my eyes to give me better coverage and my eye shadow has never popped so much! would 1000000% recommend this product especially if youre highlighting your browbone/inner corner of your eye with a powder!!!

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Love this primer!!

LisaLew71 October 20, 2023

I'm 52 and wear make up every day to work. I love your products in general but especially LOVE this primer! It smoothes my skin and gives a slight shimmer to brighten! It also evens skin tone!

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Best product

Farah khan December 23, 2025

Its best i used a servivel time

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Awesome

Holly April 10, 2025

I have mild rosacea, and this provides a subtle camouflage. I did need 2-3 layers, but it's affordable, matte, and feels nice on my skin.

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Nice primer does the job .

Annie May 31, 2026

Very small container but its a nice primer .

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Too silicony and bright

thatchick26 February 16, 2019

I bought this about a year ago, and find that it is way too silicony for me. I wear glasses, so my make up literally slides off in the areas where my glasses rest, and in general I don't particularly like the feel on my skin. It's also very glittery and a very bright yellow-gold colour. For someone that likes light coverage foundation, its too much. I now use it as a highlighter which it looks very nice as.

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Not a fan...

Miss Vicky November 24, 2023

It's exactly like rubbing highlighter all over your face. This product doesn't sit well on the skin and never sets. It makes me feel wet and sticky and afraid to accidentally touch my face, because if I do, this product will slide all over.

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Price History

Historical price data graph for e.l.f. Cosmetics Illuminating Face Primer

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

3 records

Walmart.com prices have ranged from $10.15 (Jul 25) to $10.15 (Jul 25) over the past 90 days. Current price is close to the 90-day average of $10.15.

Walmart.com price history for e.l.f. Cosmetics Illuminating Face Primer showing recent price changes over the past 90 days
Date Price Change % Change
$10.15 $+0.00 +0.0%
$10.15 $+0.00 +0.0%
$10.15 — —

Third-Party Seller Pricing

1 records

Third-Party Sellers prices have ranged from $8.20 (Aug 28) to $8.20 (Aug 28) over the past 90 days. Current price is close to the 90-day average of $8.20.

Third-party seller price history for e.l.f. Cosmetics Illuminating Face Primer showing recent price changes
Date Price Change % Change
$8.20 — —