e.l.f. Cosmetics Lengthening & Volumizing Mascara price history and forecast - e.l.f. Cosmetics 81401
e.l.f. Cosmetics Lengthening & Volumizing Mascara

e.l.f. Cosmetics Lengthening & Volumizing Mascara

Brand:
e.l.f. Cosmetics
Model Number:
81401
UPC:
609332814011
EAN:
0609332814011
Walmart SKU:
24520177
Key Takeaway

Market direction turned downward with current $14.67 representing 0.0% under standard pricing.

Third-Party Seller Summary

No price history available for Third-Party Sellers

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$14.67
Lowest Price
$4.40
Most Recent Price
$14.67
Average Price
$12.14
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked e.l.f. Cosmetics Lengthening & Volumizing Mascara since 4/21/2025. The most recent price update was on Jun 9, 2026.

Price Range: Over the past 90 days, the price has ranged from $4.40 (lowest on 4/21/2025) to $14.67 (highest on 9/16/2025). The average price during this period is $12.14.

Current Trend: Walmart.com prices have ranged from $14.67 (Jun 9) to $14.67 (Jun 9) over the past 90 days. Current price is close to the 90-day average of $14.67.

Customer Insights: Rated 3.6/5 from 300 reviews.

Customer Reviews

300 reviews

Customer Reviews

3.6
Based on 300 reviews
5
111
4
64
3
53
2
36
1
36
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Showing 10 of 300 reviews

BEST MASCARA EVER!

The Laughing Goat July 5, 2022

Since I have become sensitive to artificial scents and chemicals, after trying many products I became unable to wear mascara! Until someone suggested e.l.f. I love this stuff so much - no flaking, no itchy eyes, no melting under your eyes, and easily removed. It makes lashes long, lush, and natural looking. What's not to love?!

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Elf mascara is great!

Jessie September 14, 2020

I like all the items in this survey. I ordered $20 mascara from a friend that sells top of the line...then went back to Elf mascara to use instead. Elf is the best mascara I've found.

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Awesome Product

Hk December 30, 2022

I bought this as a gift for my girlfriend and she loved it. I had a little issue with the delivery, but the support team was fast and very helpful. Love it.

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Love this mascara! Really does what it says

JenJenP3 November 2, 2017

I bought this mascara because i use other Elf products and love them all. I usually spend way more for my mascara, i don't mind spending less on other beauty products. I have to say this mascara is comparable to the more expensive brand I was buying. I actually like this more! It really does volumize and lengthens. I have naturally long eyelashes and this mascara really shows them off! It comes off easily too which I love. I totally recommend trying this mascara!

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my usage

dell October 10, 2014

I don't know if this will help anyone, but I used this product on top of another mascara that would basically just separate my eye lashes apart then I applied elf product on top of it, and it would always come out wonderfully giving my lashes lots of volume & length. Hope that of any help.

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good value mascara

vparks March 9, 2019

This mascara is so inexpensive. I think it's pretty alright for what you pay for. There are a couple things to watch out for though. 1) It's pretty tacky and sticky. 2) If I put too much on, my eyes get irritated. 3) It only lasts for a few hours. All that aside, this is a decent mascara. I've paid a lot more for mascaras that were way more irritating and/or don't last long.

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Lollie4 October 20, 2020

I have tried several Elf mascaras, and they have all been terrible. This one is as well. Literally does nothing, definitely doesn't volumize or lengthen. Elf makes some great products, but this isn't one of them.

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Stay away

Beth1997 December 26, 2019

Stay away from this mascara. I ordered it in November. When I opened it to use it the mascara was so dried out there was nothing in it. I emailed the company and they sent me another one and it was the same thing. It is so dried out there is nothing to use. Never buying this type again.

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Barely shows up

A. Stone July 26, 2013

I hate to write a bad review as I am a big fan of elf products but this was just awful. It adds no volume whatsoever. It hardly lengthens my lashes. The only difference I can see before and after is that it darkens my lashes, but lengthwise and volume wise it is completely unnoticable. If you want an extremely natural look so people will think you aren't wearing any mascara, then this is the mascara for you. If you want to make a big flashy statement, not at all.

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Why did you change this?!

Dubs J June 9, 2017

The first time I bought this mascara I absolutely LOVED IT! But then, you changed the formula. The one I received was dry, and did not apply well at all. The new brush downright stinks! It is too small and it does nothing but clump. Please bring back the original formula and wand. I loved the long wand as it actually separated my lashed well. This new one leaves them a clumpy mess. SO much for elf mascara; guess I'm going to have to go back to my expensive name brand. Darn it!

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Price History

Historical price data graph for e.l.f. Cosmetics Lengthening & Volumizing Mascara

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

4 records

Walmart.com prices have ranged from $14.67 (Jun 9) to $14.67 (Jun 9) over the past 90 days. Current price is close to the 90-day average of $14.67.

Walmart.com price history for e.l.f. Cosmetics Lengthening & Volumizing Mascara showing recent price changes over the past 90 days
Date Price Change % Change
$14.67 $+0.00 +0.0%
$14.67 $+0.00 +0.0%
$14.67 $+0.00 +0.0%
$14.67
No third-party seller price history available for this product in the past 90 days.

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