Can't recall how I heard about this, but it's a fantastic mascara. I'd been a Dr. Perricone user, and was very happy with it...but this blows Dr P away. Applies easily; a single coat is about enough for me, although sometimes I do sort of half a coat more (very hard to do another coat when it's dried). My R lower lashes are long enough that they end up leaving a smear 98% or the time, but that hasn't been the case with this-- out of a month's worth of daily use, I've gotten that smear about twice. Like all tube formulas, all you have to do is get your lashes good and wet and the tubes slide right off. The only drawback is that BLACK is the only color available. I'd like to see some brown or black-brown.