Equate Fragrance Free Makeup Remover Cleansing Towelette, 40 Count price history and forecast - Equate
Equate Fragrance Free Makeup Remover Cleansing Towelette, 40 Count

Equate Fragrance Free Makeup Remover Cleansing Towelette, 40 Count

Brand:
Equate
Model Number:
UPC:
194346484652
EAN:
0194346484652
Walmart SKU:
18873660725
Key Takeaway

Market direction turned upward today with current $5.91 representing 50.2% over standard pricing.

Third-Party Seller Summary

No price history available for Third-Party Sellers

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$5.91
Lowest Price
$3.74
Most Recent Price
$5.91
Average Price
$3.84
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked Equate Fragrance Free Makeup Remover Cleansing Towelette, 40 Count since 5/17/2026. The most recent price update was on Oct 15, 2026.

Price Range: Over the past 90 days, the price has ranged from $3.74 (lowest on 5/17/2026) to $5.91 (highest on 10/15/2026). The average price during this period is $3.84.

Current Trend: Walmart.com prices have ranged from $3.74 (Sep 23) to $5.91 (Oct 15) over the past 90 days. Current price is 50.2% above the 90-day average of $3.94.

Customer Insights: Rated 4.6/5 from 418 reviews.

Customer Reviews

418 reviews

Customer Reviews

4.6
Based on 418 reviews
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Showing 10 of 418 reviews

Neutrogena who??

Brandy March 23, 2026

i am super picky about my makeup removal wipes. i will only use the Neutrogena brand but i decided to try these on a whim, and i was surprised! The first wipe i pulled out was wet and not dry and i only needed one wipe for my face. you cannot go wrong with these wipes, especially for the price. i will be buying again.

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Even better than before

Amanda April 29, 2026

I have been buying fragrance free equate makeup remover wipes for a long time because they work and are not expensive. They seem to have been redesigned recently, but they actually work even better! The wipes seem softer and they don't dry out as fast. The only downside is the opening flap is now adhesive rather than a snap-close lid, but it doesn't seem to be affecting the product. I never get any irritation in my eyes with these like I have with other makeup remover wipes.

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Pleasantly surprised

Maryann April 26, 2026

I bought these to use in the hospital after my surgery to freshen and wash my face. It's a must for me a couple times a day. I was a little worried about being allergic to them as I get that a lot with new products I try, but I wasn't. Very convenient to use and they cleaned and freshened nicely. They are soft on the face and have plenty of cleanser in them.

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Kimberly June 10, 2026

Why did you change from the old formula? These are awful. They burn and they leave thin skin around the eyes red and irritated for days. Very bad choice made, I can only assume, for financial reasons. I personally would pay a higher price if you'd please bring them back. At this point I'm going to just buy a name brand and pay a higher price anyway.

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Works better than more expensive brands!

Anonymous June 6, 2026

The absolute best that I have ever used on a daily basis that removes black, waterproof mascara with ease without irritating my eyes or blurring my vision. The price versus more costly brands is minimal. After trying others, Equate Fragrance Free Makeup Remover Cleansing Towelette, 40 Count, remains my favorite choice.

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Good facial wipes

Ska May 2, 2026

I am very pleased with these makeup removing facial wipes. I always choose fragrance free, and I found that claim accurate with these wipes—there is no fragrance and neither is there a chemical or unpleasant smell. The wipes themselves are sufficiently large and thick enough for their purpose. I have been happy that the wipes are always moist—so far no problem with the top of the package drying out while the moisture falls to the bottom. They remove my makeup well, my skin feels good afterwards, and no complications or irritations have developed.

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Great product.

Patricia May 1, 2026

I really like this cleansing wipes/towelettes. It is my first time using not just this brand, but any brand because I don't wear makeup, but have always used facial washes. I needed to buy some wipes in preparation for my cataract eye surgeries since I cannot get any water on my face or around my eye. A friend who had the surgery a few weeks ago said she used this type wipes. I didn't anticipate liking them so much or being impressed by them, but I am. I am sure they would be a good thing to have when I travel in the future, etc. They really make my face feel clean, as if washed, and don't have an annoying or overpowering fragrance that I am sure a lot of brands have. I feel my dermatologist would be OK with these--better just my eye doctor! I high recommend them! They have stayed moist in the package after it was opened and are not too moist, so don't drip, which would be risky around the eyes for me.

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Reformulated and Awful

Jose June 4, 2026

My wifevsaid these were awful not only did they change the packaging seems like they reformulated them too. The other version was better it took one wipe to remove all her makeup. These were too thin you need more than one to remove a little bit of mascara and they tear. She will not be buying these they did not remove makeup and not moist enough to do anything. Bring back the others these were not good and irritated her skin.

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Works amazing

Renee June 22, 2026

Works great. Removes all my makeup even the hard remove black mascara and eyeliner. Great for everyday use. I even get my teenage boy to use for daily face cleansing since I know he's not good at washing his face in the shower. It's great for his acne and breakouts. It gets rid of them/reduces them. He's 12 and started using them a year ago. Better than some of these acne washes for him. We tear a rag in half and he uses one half and I use the other at night. Me for my makeup and him for his face as a quick swipe for him. I highly recommend. Doesn't leave your face dry or oily. Great for keeping an extra pack in a bag/backpack if you travel as a backup, and your regular daily use one at home. I love this product. If you have a scented one I have received compliments when I get a hug on that I smell good and I literally say it's my “face wash” or “makeup remover”. Haha. But I usually just use non-scented. But the scented smells good.

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Good but not great

Natalie April 29, 2026

This was a good make up wipe it did a good job, removing the concealer on my face however, I do wish it had more product on the wipe. I had to rub quite a bit on my eyes and face an order to remove waterproof make up.

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Price History

Historical price data graph for Equate Fragrance Free Makeup Remover Cleansing Towelette, 40 Count

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

32 records

Walmart.com prices have ranged from $3.74 (Sep 23) to $5.91 (Oct 15) over the past 90 days. Current price is 50.2% above the 90-day average of $3.94.

Walmart.com price history for Equate Fragrance Free Makeup Remover Cleansing Towelette, 40 Count showing recent price changes over the past 90 days
Date Price Change % Change
$5.91 $+0.13 +2.2%
$5.78 $+0.00 +0.0%
$5.78 $+2.04 +54.5%
$3.74 $+0.00 +0.0%
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$3.74 — —
No third-party seller price history available for this product in the past 90 days.