EVER PURE PURPLE PUMPS S&C

My first shampoo with this product transformed my coarse grey hair, into soft, silky shine. I have naturally curly hair, with lots of grey. Now, it shimmers a vibrant silver. I had considered coloring my hair but after using Purple Shampoo, I'll keep my hair natural. I am so happy with this product and the price is makes it easily affordable.

[This review was collected as part of a promotion.] I loved this shampoo when my hair was blonde! It was soooo good to my hair. It smells amazing and definitely toned my hair so much! No need to use more than 1 or 2 times a week! Such a good product for the price

This worked great for me. I used both the shampoo and conditioner as directed and got the results I wanted - my grey hair looks amazing - I wanted to have my grey hair stand out since I have salt/pepper hair and noticed it had started yellowing; I decided to give this brand a shot and was pleasantly surprised. My hair is also curly and my curls look great, it took the yellowing away. Definitely recommend

I never write ratings however, I just used Loreal Ever Pure Purple Shampoo and I am amazed! I have highlighted blonde hair and bought the shampoo because I liked the idea of neutralizing any brassy tones. First, it was fun to use "purple" shampoo & I was not worried that I would end up with lavender hair color (on blonde). Also, did not need any after wash "color rinse" (although I would not have minded). I will definitely purchase this again!

Finally have found a product for my Blonde..growing out to silver hair. Have used it only once..amazed at how it turned my silver hair into more of a steel gray and toned down my blonde weave which, is what I was hoping for. Hair is shining, full of body..very manageable. Have used many professional products that did not work this well. My hair is very long and very naturally curly.

Even if I didn't need to use violet shampoo for my highlights, I could easily bathe in this shampoo/conditioner set every single day. It smells so good and clean. Even though it comes out like a cream, it lathers up very nicely so you still feel like you're getting a deep cleanse.

I'm a natural light blonde but as I got older my hair began to darken a bit. I've used this shampoo for about a year now and I'm dead set on it. I've tried other brands and even high end ones but this shampoo is really good. It also doesn't contain anything bad for your hair!! Highly recommend the shampoo and conditioner! I used both today and here's how my hair looks!

I started using this 3 weeks ago. This is by far the best shampoo/ conditioner I have ever used. My hair doesnt get greasy at all. Also my scalp feels the cleanest it has ever been. It feels like it stripped my hair of all the bad products I have ever used and repaired all the damage I've ever done.

I recently bought a long blonde human hair wig and it came with a brassy yellow tone so I bought L'Oréal sulfate free purple shampoo and wash it and soaked it in it for 15 minutes and it came out BEAUTIFULLY! It's all gone and I love it! The best purple shampoo I've ever tried.

I've been using this for about 3 weeks. I honestly haven't noticed the brassyness toning down, but my hair looks fabulous!! It's soft and full of body. I'm a bit disapointed about not helping the tone (which is why I'm giving a 4 instead of 5 star rating), but I'll continue to use this regardless.