They're every bit as good as the more expensive sheets! I purchased two of this brand several months ago and they haven't faded and are holding up perfectly. I use them to cover a family room sofa and love seat, so they go thru the laundry at east once a week, sometimes more.
I purchased this one for a recliner; it's been laundered three times and held the color.
I was happily surprised after the first washing,of all three, there was little to no fading.
They're soft and comfortable, not rough to the touch.
Thank you for this product.....they're my sheets of choice from now on!