As a parent, I love the idea of a clean version of kids pain and fever medication. As a parent of two kids, we never know when they will need this. And having a cleaner option - with less ingredients, no artificial colors or flavors, and no fillers - is always great. The cherry flavor is also particularly interesting. One of my kids was really excited about the flavor, he loves cherry. The other was not a huge fan, but he is not a huge fan of any medicine at all, so between having a cleaner version and a regular version, I would go with this one. I received this product for free for the purpose of my review. All opinions are my own.