Gray, Zinsser Bulls Eye 1-2-3 Water-Based Primer-285085, 1 gal price history and forecast - Zinsser 285085
Gray, Zinsser Bulls Eye 1-2-3 Water-Based Primer-285085, 1 gal

Gray, Zinsser Bulls Eye 1-2-3 Water-Based Primer-285085, 1 gal

Brand:
Zinsser
Model Number:
285085
UPC:
020066277369
EAN:
0020066277369
Walmart SKU:
48810213
Key Takeaway

Price momentum shifted downward , bringing the cost to $31.97. This represents a 0.0% discount to typical levels.

Third-Party Seller Summary

Third-Party Seller Price History Summary
Price Type Price Date
Highest Price
$42.99
Lowest Price
$19.38
Most Recent Price
$26.01
Average Price
$27.49
First Tracked
Last Update

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$31.97
Lowest Price
$14.23
Most Recent Price
$31.97
Average Price
$30.42
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked Gray, Zinsser Bulls Eye 1-2-3 Water-Based Primer-285085, 1 gal since 4/22/2024. The most recent price update was on Jul 12, 2026.

Price Range: Over the past 90 days, the price has ranged from $14.23 (lowest on 6/28/2025) to $31.97 (highest on 4/22/2024). The average price during this period is $30.42.

Current Trend: Walmart.com prices have ranged from $31.97 (Jul 12) to $31.97 (Jul 12) over the past 90 days. Current price is close to the 90-day average of $31.97.

Customer Insights: Rated 4.7/5 from 329 reviews.

Customer Reviews

329 reviews

Customer Reviews

4.7
Based on 329 reviews
5
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Showing 10 of 329 reviews

It's the best

NormanG April 22, 2026

I have been using this product for years. It works well on almost any surface and is good for interior and exterior, so I only have to keep one primer on hand for any project that pops up. I have never found anything that works better, so I can always use it with confidence and convenience.

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It Works

Leeza June 26, 2026

Used this to cover navy alkyd paint. It was the first step in converting a navy alkyd wall to an off white latex paint. Much was asked of this primer, but a bit of trial and error helped to achieve perfection. Strongly recommend using this with a light hand, waiting a full day between coats and under recommended temperature. If the primer dimples, use less paint and don't over roll. Fix dimpling by allowing primer to fully dry, then sand affected areas and prime it again.

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Excellent coverage even when thinned for spraying

Kevin January 7, 2026

Really impressive coverage and it is sticking really well to a fiberglass garage door. I used a cheap airless sprayer and had to thin this a little to make it work with the sprayer. The finish was great and ready for the top coat. The best part was I was using a light gray finish and it was easy to see how well I was covering it when I sprayed the finish on. I will be using this again for more work I have to do soon. and The clean up was really easy.

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Great product

David August 15, 2025

Great product! But even though it's cheaper online you really don't save much money online vs purchasing in store after the shipping fee. But it worked great for my project

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My go-to primer

Bruce October 29, 2025

If you are painting with a color even a bit darker than white, this is my go-to primer. I painted professionally for 20 years, and have never had an issue with Zinsser Bulls Eye 123 of any kind. If you pay attention to the substrates it's rated for, it won't let you down. I've even used it under Rustoleum oil-based enamel as an automotive prime, after scuffing the existing paint with 120 grit sandpaper. No rust, great adhesion and CHEAP. FYI, the color is a light gray. If you are using a dark paint (e.g. navy blue, brown, black or such), I would recommend you have it tinted so the paint covers better.

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mrsdishwasher October 8, 2025

I used this to prime previously painted wood it filled in gaps and hid everything with excellent coverage and dried smooth. It dis not dry as fast as I has hoped, 7 hours later it is still a little sticky, thank goodness a second coat wasn't needed.

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Robert November 12, 2025

This was OK, but I ordered 5 gal of exterior paint. you said you'd deliver on Oct 22, its Nov 13th, I* still have not received it. And, winter is coming, it's hard tp paint in freezing temperatures.

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Stupid policy!

Jerald March 1, 2025

Crazy! In the store, the paint was $5 more than if I ordered it online to pickup in the same store. To save money, I ordered it online. Came back to the same store 1.5 hours later and picked it up. Stupid in my opinion. Why not let me pay the online price to start with. Your employee wouldn't have had to go get it off the shelf, tag it, and bag it. I could have done that myself and left.

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Some of the best primer I have used

Mark October 12, 2025

I normally rate a product I haven't used yet as a 3, but since I used the same product in a spray can, I do have some experience. The spray can product from Zinsser was the best I ever used for a primer. However, because of the way it was delivered , the over-spray required more top coating %26 the extreme white color made some additional spot top-coating necessary. Those two issues should be completely resolved with this brush-on, gray product. I used it over a concrete entry sidewalk.

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Save your money and don't buy

Gary July 21, 2025

Bait and switch. I ordered a gallon and received 32 ounces. Walmart said in stock and had to wait for China to ship. Not at all happy with experience.

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Price History

Historical price data graph for Gray, Zinsser Bulls Eye 1-2-3 Water-Based Primer-285085, 1 gal

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

10 records

Walmart.com prices have ranged from $31.97 (Jul 12) to $31.97 (Jul 12) over the past 90 days. Current price is close to the 90-day average of $31.97.

Walmart.com price history for Gray, Zinsser Bulls Eye 1-2-3 Water-Based Primer-285085, 1 gal showing recent price changes over the past 90 days
Date Price Change % Change
$31.97 $+0.00 +0.0%
$31.97 $+0.00 +0.0%
$31.97 $+0.00 +0.0%
$31.97 $+0.00 +0.0%
$31.97 $+0.00 +0.0%
$31.97 $+0.00 +0.0%
$31.97 $+0.00 +0.0%
$31.97 $+0.00 +0.0%
$31.97 $+0.00 +0.0%
$31.97
No third-party seller price history available for this product in the past 90 days.

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