I purchased this for my mom for her birthday. I have an older model that has improved my sleep tremendously. We both absolutely love it! My favorite aspect of this alarm is the glowing sunrise feature which helps you have a more gentle, restful, tranquil, wake up vs a traditional alarm. I also like the white noise and other calming sounds you can play on the device. You do have to purchase their subscription for all the bells and whistles, which I am not a big fan of, but you understand why they do it. I think as a basic functioning alarm clock with calming sounds and sunrise feature it is worth it. I would highly recommend this product, and it's improved my sleep overall!