First of all, let me say, I tried the bath towels of this same brand first and fell in love. I got the white so I could bleach them as you can't bleach colors. I wanted to bleach them because in the humid climate I am in and the poor ventilation in my home, I could smell something unpleasant in between uses. I looked it up and it seemed that bacteria can build up and put off a smell if you didn't wash them right away after each use. Maybe it's just me, but I don't wash my bath towel after each use. Usually just once a week, sometimes less.
Well, these are hand towels, but I got the specifically for my kitchen for drying dishes. I hand wash my dishes and noticed that there would be a yucky, moldy smell on the towels after just one use. That was because they didn't dry fast enough and bacteria even though just from water would build up and smell. I tried cheaper towels, even cheap white ones so I could bleach them. With those, they were exactly that, cheap. They didn't absorb any water or moisture off of plates when I'd go to dry them.
The bath towels I already owned dry instantly after a shower or bath, so I thought, why not get these and try them as kitchen towels. Well, for once one of my ideas worked. These dry my dishes right away, absorbing water instantly. So I can hang them up when done and there's no icky smell. Like the other towels I wash them once a week. I have not been happier.
Yes, these are luxury towels. They fluff up after the first wash and the absorbency is top notch. I love this brand. I have not yet tried colors, only white, but am thinking of giving colors a try in the kitchen to dry dishes and not have that stagnant smell from bacteria because the towels don't absorb water it just stays all moist on the top of the towel.
Whatever you use thee for, be it your bathroom or maybe your kitchen like I do, I definitely give these 2 thumbs up. Then again, that's just my 2 cents. :)