On first appearance I love the pattern and color of this jelly roll fabric. Unfortunately, it is very, very polyester feeling. That might be fine for crafts, but quilting and jellyroll rugs are out as the fabric is just not up to par with quilting material. It has zero stretch, as expected and is made of a good weight. It is just that the fabric is stated as poly/cotton blend and if there is cotton it can't be felt.
I love purple, so I will find a good craft to do with this material, but I would not use this fabric for quality quilting.