I Can't Believe It's Not Butter! Original Spread, 21.3 Oz.

We really did enjoy the original recipe before the new one. We have been trying the new one because we have no choice. I read that most people are using it in their own recipes but no one that I read has said they eat it with just bread. I used to put my finger in and taste it before I put it into anything. I converted my husband into eating the original instead of eating the stuff that is in a brown tub that he had eaten it most of his life and refused to change. Well it took over fifteen years but he is spoiled on I can't believe it's not butter but he noticed the change even before I told him that it is not made like that anymore. We are both very disappointed. Please give us a choice between the two. We will always get the first recipe.

I have used ICBINB for YEARS! My kids even eat it, bagels with 'butter' are their favorite breakfast. Until we opened the new tub with the new recipe, I noticed right away that it didnt 'melt' into the bagel...it just sat on top of it and looked gross. My kids will eat anything. They each took a bite of their bagels and all thought it tasted weird! Guess that is our last purchase! Please go back to the old recipe and sell this one as a different product in the line!!!

My husband and I have used ICBINB for years and loved it. Recently, however, the company has changed its formula. Now this product is not as "buttery" tasting; it doesn't taste like anything. It also has an oily consistency and it does not melt on hot rolls; it just sits there. This is not an improvement over the old ICBINB that was sold in the round tubs. We won't buy this new product. Please bring back the real original formula. (I like the new rectangular tub, but not the product that it contains.)

I have used this product forever and I am very disappointed in the new verison that is now available. After I read the fine print that you had changed the product and not just the container, I quickly went to several stores to see if I could still get the old product and I found they were all replaced. This does not taste like butter it actually tastes like plastic and it doesn't melt when it should. I am longer a customer and my whole family and many friends have stopped purchasing your product. I can't understand why you have ruined such a great recipe and I hope you bring the original back to your long time consumers.

The product container is horrible, pops open with the littlest of pressure from another item against it and the butter I don't want to buy again. We are about to throw out the entire tub is has no flavor, doesn't melt right, doesn't spread the same and melt too fast in the pan. Looking for a new brand today after 20 years of using ICBNB.

I have been using the light ICB for three years. I used it as a substitute for real buitter because the real butter over years had contributed to narrowing arteries that required several stents. Now I purchased the square tub and with it came the "watery" not creamy taste I had with the original light ICB............I can't go back to real butter and am certainly looking for an alternative........as you new formula is terrible.

The butter doesn't melt in the last 2 tubs of "light" I can't believe it's not butter" I have purchased! I have used this product for years and I don't know what you did recently to "improve" your product, but now the spread never melts so is disgusting. I will switch to another product until you resolve this issue.

I have purchased I Can't Believe Its Not Butter for several years. It was the best on the market. I am saddened by your new recipe. It can't be frozen, too bad. Even sadder, I just threw out two full 15 oz. tubs as no one in my family will eat it's. I guess it's back to butter.

I knew something was not the same, not as good, but couldn't put my finger on it, so decided to Google ICBINB. I've discovered many others feel the same. You have ruined a perfectly delicious product. Now I will have to look for a new butter substitute. I also liked the old round tub; it looked much better on the table than the rectangular tub with all the ingredients listed.

I had been purchasing I Can't Believe Its Not Butter Light for many years for my family. It was an excellent product that helped us avoid saturated fats and calories. I am SO disappointed with the change in formula.. Now it just tastes like run of the mill soft margarine. I will not be buying this product any longer!