It's a 10 Miracle Moist Shampoo
- Brand:
- It's a 10
- Model Number:
- ITS15501
- UPC:
- 603029155012
- EAN:
- 0603029155012
- Walmart SKU:
- 15701896
Price momentum shifted downward , bringing the cost to $17.21. This represents a 0.0% discount to typical levels.
| Price Type | Price | Date |
|---|---|---|
|
Highest Price
|
$17.21 | |
|
Lowest Price
|
$17.21 | |
|
Most Recent Price
|
$17.21 |
Tracking History: We have tracked It's a 10 Miracle Moist Shampoo since 6/9/2026. The most recent price update was on Jul 24, 2026.
Price Range: Over the past 90 days, the price has ranged from $17.21 (lowest on 6/9/2026) to $17.21 (highest on 6/9/2026). The average price during this period is $17.21.
Current Trend: Walmart.com prices have ranged from $17.21 (Jul 23) to $17.21 (Jul 23) over the past 90 days. Current price is close to the 90-day average of $17.21.
Customer Insights: Rated 3.55/5 from 11 reviews.
I have been using It's a Ten products with my colored coarse hair for two years. I love their shampoo and conditioner. My hair feels and looks softer, and is more manageable. I have used other premium hair care products, however, It's a Ten works best for my hair.
Easy to order and reserve a time. Pick up is simple. Pleasant employees put your order in the car. Very pleased with several orders placed already.
The best shampoo I have ever used and I'm 62. I dont need conditioner also
Works when used sparingly %26 does not dry your hair out.
So far I just used it once . The texture is good and it smells wonderful.
Expensive
Seems to be very watery, smells nice and works well just wish it wasn't so watery
I've been using this product for years. This bottle has a much thinner consistency than any I've ever used.
It is not the original product, terible quality, made my hair dry
I bought this shampoo for $17 clearance at my local Walmart. It was very drying to my hair. No moisture, no shine. I did not want to return it to the store as I used it, so I contacted the company itself by email. No response. I read further on the It's a 10 site that they only consider a return if you purchase it directly from them. I would not purchase anything from this line as I find it to be overpriced and as I said, no guarantee. As a matter of fact Walmart sells a leave it conditioner that is shelved right next to It's a 10 leave in that is 1/2 the price and just as good. As for shampoo you could probably buy something better at the $ Store down the street.
Detailed price history for the past 90 days
Walmart.com prices have ranged from $17.21 (Jul 23) to $17.21 (Jul 23) over the past 90 days. Current price is close to the 90-day average of $17.21.
| Date | Price | Change | % Change |
|---|---|---|---|
| $17.21 | $+0.00 | +0.0% | |
| $17.21 | $+0.00 | +0.0% | |
| $17.21 | $+0.00 | +0.0% | |
| $17.21 | $+0.00 | +0.0% | |
| $17.21 | $+0.00 | +0.0% | |
| $17.21 | $+0.00 | +0.0% | |
| $17.21 | — | — |