It's a 10 Miracle Moisture Shampoo 10 oz
- Brand:
- It's a 10
- Model Number:
- 46190
- UPC:
- 898571000228
- EAN:
- 0898571000228
- Walmart SKU:
- 24520433
Key Takeaway
Price momentum shifted downward recently, bringing the cost to $11.89. This represents a 7.1% discount to typical levels.
Third-Party Seller Summary
| Price Type | Price | Date |
|---|---|---|
|
Highest Price
|
$25.00 | |
|
Lowest Price
|
$18.06 | |
|
Most Recent Price
|
$25.00 |
- Average Price
- $22.22
- First Tracked
- Last Update
Walmart.com Summary
| Price Type | Price | Date |
|---|---|---|
|
Highest Price
|
$21.97 | |
|
Lowest Price
|
$11.89 | |
|
Most Recent Price
|
$11.89 |
- Average Price
- $18.59
- First Tracked
- Last Update
Price Analysis
Tracking History: We have tracked It's a 10 Miracle Moisture Shampoo 10 oz since 4/23/2025. The most recent price update was on Jun 5, 2026.
Price Range: Over the past 90 days, the price has ranged from $11.89 (lowest on 6/4/2026) to $21.97 (highest on 4/23/2025). The average price during this period is $18.59.
Current Trend: Walmart.com prices have ranged from $11.89 (Jun 5) to $15.05 (May 6) over the past 90 days. Current price is close to the 90-day average of $12.80.
Customer Insights: Rated 4.7/5 from 71 reviews.
Customer Reviews
71 reviewsCustomer Reviews
4.7
Based on 71 reviews
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Showing 10 of 71 reviews
Holds a lot more than you think
Exactly as described fits well in my small freezer
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Great product!
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Good product
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It's a 10 - good name for a good shampoo
I have lost a lot of hair and tried so many shampoos. Finally found It's a 10! It adds body to my hair and also helps with a scalp problem - stops most of the itching. I would, and have, recommended this shampoo to others.
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I have been using this product for 9years love the smell and it has no sulfate.
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Best Shampoo
This shampoo leaves hair hydrated, soft and shiny and preserves color.
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Came highly recommended by my hairdresser of 40 years. Had to do my own hair for a moment
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I love It's a 10 conditioner. I used it with a different volume type shampoo. My hair came out fantastic. The other day I used the it's a 10 shampoo with the it's a 10 conditioner and my hair wasn't as full looking. Maybe it's just too soon to give a opinion on this.
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This product was so watered down. I will pay more elsewhere to get the product it is supposed to be.
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Thin Hair
This shampoo is very heavy and weighs down the hair. I have foiled/fine hair and this shampoo made it look greasy.
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Price History
Recent Price Changes
Detailed price history for the past 90 days
Walmart.com Pricing
16 recordsWalmart.com prices have ranged from $11.89 (Jun 5) to $15.05 (May 6) over the past 90 days. Current price is close to the 90-day average of $12.80.
| Date | Price | Change | % Change |
|---|---|---|---|
| $11.89 | $+0.00 | +0.0% | |
| $11.89 | $-0.01 | -0.1% | |
| $11.90 | $-0.10 | -0.8% | |
| $12.00 | $-3.05 | -20.3% | |
| $15.05 | $+0.55 | +3.8% | |
| $14.50 | $+2.46 | +20.4% | |
| $12.04 | $+0.00 | +0.0% | |
| $12.04 | $+0.00 | +0.0% | |
| $12.04 | $+0.06 | +0.5% | |
| $11.98 | $+0.04 | +0.3% | |
| $11.94 | $-2.56 | -17.7% | |
| $14.50 | $+0.00 | +0.0% | |
| $14.50 | $+2.46 | +20.4% | |
| $12.04 | $+0.00 | +0.0% | |
| $12.04 | $-2.46 | -17.0% | |
| $14.50 | — | — |
Third-Party Seller Pricing
5 recordsThird-Party Sellers prices have ranged from $18.06 (Mar 11) to $25.00 (Apr 11) over the past 90 days. Current price is 12.5% above the 90-day average of $22.22.
| Date | Price | Change | % Change |
|---|---|---|---|
| $25.00 | $+0.00 | +0.0% | |
| $25.00 | $+0.00 | +0.0% | |
| $25.00 | $+6.94 | +38.4% | |
| $18.06 | $+0.00 | +0.0% | |
| $18.06 | — | — |
