It's A 10 Miracle Shampoo Plus Keratin 33.8 Oz, Sulfate Free
- Brand:
- It's a 10
- Model Number:
- U-HC-10139
- UPC:
- 898571000464
- EAN:
- 0898571000464
- Walmart SKU:
- 54878467
Key Takeaway
Recent downward movement established $39.98 pricing, now 0.0% below the quarterly average.
Third-Party Seller Summary
| Price Type | Price | Date |
|---|---|---|
|
Highest Price
|
$58.00 | |
|
Lowest Price
|
$39.74 | |
|
Most Recent Price
|
$58.00 |
- Average Price
- $48.19
- First Tracked
- Last Update
Walmart.com Summary
| Price Type | Price | Date |
|---|---|---|
|
Highest Price
|
$39.98 | |
|
Lowest Price
|
$39.98 | |
|
Most Recent Price
|
$39.98 |
- Average Price
- $39.98
- First Tracked
- Last Update
Price Analysis
Tracking History: We have tracked It's A 10 Miracle Shampoo Plus Keratin 33.8 Oz, Sulfate Free since 10/7/2026. The most recent price update was on Oct 9, 2026.
Price Range: Over the past 90 days, the price has ranged from $39.98 (lowest on 10/7/2026) to $39.98 (highest on 10/7/2026). The average price during this period is $39.98.
Current Trend: Walmart.com prices have ranged from $39.98 (Oct 9) to $39.98 (Oct 9) over the past 90 days. Current price is close to the 90-day average of $39.98.
Customer Insights: Rated 4.5/5 from 104 reviews.
Customer Reviews
104 reviewsCustomer Reviews
4.5
Based on 104 reviews
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Showing 10 of 104 reviews
Expensive
After using this product for 3 wks. I have seen little improvement in frizziness, fly Aways and overall texture and shine of my fine hair. I ordered this product because I saw it recommended on TV. I will never purchase again. Expensive and a waste of my money!
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Makes my hair feel so soft and it shines. You can tell it is deep cleaning your hair. A great shampoo. Worth the price.
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I never received my package and the company was not helpful. All they could do is suggest asking neighbors if they saw it. Highly advise buying from them!
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Not Sulfate Free
This product photo shows “sulfate free” but once received you will see that it is not. They sent a completely different bottle.
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10 conditioner
[This review was collected as part of a promotion.] Great conditioner highly recommend. The price for both products was perfect as well.
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Great value
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Excellent
This product worth the price. I have curly hair and when using this shampoo I don't even have to use conditioner. My hair was so soft, shine and smell delicious. Love it.
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Not the same as the picture
I bought it because it was chesper than ulta BUT the catch is that this one is not sulfate free! I received a totally different from the one on the picture. I had the one thst i bought at ulta and this one doesn't say sulfate free in the front I'll attach a picture of the one i bought at ulta (right)and the one i bought at wallmart (left)
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10 Miracle shampoo
Super product highly recommend! [This review was collected as part of a promotion.]
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Miracle Product
Immediate results for damaged hair. [This review was collected as part of a promotion.]
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Price History
Recent Price Changes
Detailed price history for the past 90 days
Walmart.com Pricing
3 recordsWalmart.com prices have ranged from $39.98 (Oct 9) to $39.98 (Oct 9) over the past 90 days. Current price is close to the 90-day average of $39.98.
| Date | Price | Change | % Change |
|---|---|---|---|
| $39.98 | $+0.00 | +0.0% | |
| $39.98 | $+0.00 | +0.0% | |
| $39.98 | — | — |
Third-Party Seller Pricing
32 recordsThird-Party Sellers prices have ranged from $46.75 (Sep 4) to $58.00 (Nov 14) over the past 90 days. Current price is 13.1% above the 90-day average of $51.28.
| Date | Price | Change | % Change |
|---|---|---|---|
| $58.00 | $+0.00 | +0.0% | |
| $58.00 | $+0.00 | +0.0% | |
| $58.00 | $+0.00 | +0.0% | |
| $58.00 | $+0.00 | +0.0% | |
| $58.00 | $+0.00 | +0.0% | |
| $58.00 | $+0.00 | +0.0% | |
| $58.00 | $+0.00 | +0.0% | |
| $58.00 | $+8.50 | +17.2% | |
| $49.50 | $+0.00 | +0.0% | |
| $49.50 | $+0.00 | +0.0% | |
| $49.50 | $+0.00 | +0.0% | |
| $49.50 | $+0.00 | +0.0% | |
| $49.50 | $+0.00 | +0.0% | |
| $49.50 | $+0.00 | +0.0% | |
| $49.50 | $+0.00 | +0.0% | |
| $49.50 | $+0.00 | +0.0% | |
| $49.50 | $+0.00 | +0.0% | |
| $49.50 | $+0.00 | +0.0% | |
| $49.50 | $+0.00 | +0.0% | |
| $49.50 | $+0.00 | +0.0% | |
| $49.50 | $+0.00 | +0.0% | |
| $49.50 | $+0.00 | +0.0% | |
| $49.50 | $+0.00 | +0.0% | |
| $49.50 | $+0.00 | +0.0% | |
| $49.50 | $+0.00 | +0.0% | |
| $49.50 | $+0.00 | +0.0% | |
| $49.50 | $+0.00 | +0.0% | |
| $49.50 | $+2.75 | +5.9% | |
| $46.75 | $+0.00 | +0.0% | |
| $46.75 | $+0.00 | +0.0% | |
| $46.75 | $+0.00 | +0.0% | |
| $46.75 | — | — |
