The product alone is not bad at all. its creamy and good flavor. Actually quite good, but it didnt deliver any better or less than my usual concentrated coffee I use. Only thing different was the price! What left a "bad taste" in my mouth, so to speak, was the price, not the flavor! I put it off for so long just cuz of the price! I finally broke down and bought it. The bottle very small, which I know due to concentration, you get alot of cups from it, but still. Overall great taste, but awful price. Not buying again, when my regular concentrated coffee gives me the same great taste but for much less!