John Frieda Straight Fixation Styling Creme, Straight Hair Cream for Styling, 5 fl oz

The best straightening creme I have found. I put this in my wet hair after showering and let it air dry. It is the perfect thickness that it can be easily combed through and doesn't leave my hair crunchy.

I don't know why the company reformulated the previous Straight Fixation Straight Ahead. The new one has a strong fake perfume smell, is double to even triple the price of the original, and does not work as well. Please bring back the old formulation.

Exactly what I ordered

Makes my hair soft, silky, smooth, shiny and absolutely frizz free. My hair is thick, but fine textured with moderate curl. I can get it straight with lots of body with blow-drying alone. It even looks good the second day with minimal touch ups and stays smooth in slight humidity. I can't stop touching it.

[This review was collected as part of a promotion.] I love this product!It instantly tames and straightens my hair within seconds. I have thick hair and apply this right before blow-drying to create perfect definition and allow enough protection from the heat. This product also works when straightening hair in preventing flyaways and avoiding damage. Bonus: It has a pleasant smell and is fairly inexpensive, I would definently recommend

Every time I plan on straightening my hair with a flat iron, I always use my John Frieda Straight Fixation Smoothing Creme! The smell reminds me of the hair salon, so that's a plus. When I finish blow drying my hair, it feels soft and smooth! My frizzy hair is calmed! I use this product religiously :)

[This review was collected as part of a promotion.] I have very coarse curly hair. I had run out of my product for when I straighten it so I purchased this product. It did help a little with the frizz but definitely not as well as my current product. I was very happy though with being able to purchase through the covid pandemic since I wasnt able to get my regular product. I think maybe if I used something different it may of helped with my hair better.

I love this product! I also use the John Frieda straightening shampoo and conditioner, but this is the product I can't do without! I use just a very small amount and blow my hair dry and it works! It works so well that I don't even have to wash my hair daily, just to style. The style holds! My hair was driving me crazy this summer, between high humidity and rainy days. Once I got wind of this product, it's literally been smooth sailing!

This is the FIRST EVER hair product i have used for my frizzy curly hair and it is the ONLY product i have ever stuck with!!!!!!!!!! It is AMAZING!! I LOVE IT SO MUCH!! Without this i don't know where id be, it keeps my hair in frizz control the WHOLE day(: THANKS JOHN FREIDA SO MUCH!!! NEVER EVER DISCONTINUE!

[This review was collected as part of a promotion.] im a 26 year old mother of 2, i dont have time to straighten my hair, or really anything for that matter. So to know when im done with my shower i just rub some smoothing cream into my hair, and the frizzies will be gone, is more than i could have ever hoped for. not only this, but im Italian,, and i have some frizzy wavy-like hair that is so hard to manage, this controls my hair better than gel. mouse, and wax (yes, i have used hair wax) combined.