Joico Color Balance Purple Shampoo Size : 10.1 Oz

Used this for my blonde highlights all the time. Keeps the yellow, brassy, color away. I use it like 1 to 2 times a week. More than that doesn't seem to matter. More seems to dry my hair. Will invest in the conditioner and see how that helps.

Because i have been using the product for 4 years and i am satisfied with the results.

This is the best and I reviewed at least. 20 of these products on You Tube. It is used my most stylists. My hair is highlighted light blonde and this shampoo keeps my hair blonde and not yellow or orange, leaves your hair so soft. I use it once a week.

This is the best shampoo on the market for gray hair. I dont use it daily as it is somewhat drying but once a week with a good conditioner after will keep your gray or silver hair from yellowing. The matching conditioner is terrible, so find a good one.

Great product. Supper effective for canceling out yellow tones. If you need to cancel out orange tones I suggest the blue shampoo. Only downside to this purchase is that the bottle was damaged in shipping so some of the product was lost.

I use this about 3 times a week on my colored blonde hair. It keeps the platinum bright and eliminates any gold or brassy tones. My salon recommends it and sells it at a higher cost.

excellent product to reduce the brassiness of blond hair

I like the prevention that this shampoo provides keeping the color of hair more natural. No yellowing as I've noticed on some silver hair.

This works but it also dyes fingernails too! I used other brands without gloves and had no problem at all.

left my hair feeling dry or maybe with buildup, like straw.