I purchased this as a project for displaying my vintage GI Joe action figures - completely repainting it and adding decals.
PROS: the helicopter itself is a decent toy - plain and sturdy. the folding rotors are great. There is enough detail in the mold to use it for a simple background showcase for my vintage Joes. The sounds/lights are fun. The kayak toy that comes with it is also nice, and a decent universal accessory for any 1:18 scale action figures. I actually like that there are no clear plastic windows over cockpit and ports - they just scratch and yellow with time anyway. For my purposes its great - it came apart easily for repainting and dressing up for my vintage action figures, rather than pay a lot more for vintage toys.
CONS: all the other supplementary toys that came with it are functional, but are of poor quality. They are at least universal enough for kids to play with, but they certainly wont be the "go-to" toys that come out of the toy box first. Also, the helicopter's self-retracting winch has such a short length of line that it's almost "unplayable" -- its likely to be one of the first casualties, as kids will anticipate that its longer than the 2-3 inches of slack it has and pull it too hard. the cockpit area has no constraint for a pilot action figure to "stay put" during play and will just tumble around inside.