Kellogg's Cracklin' Oat Bran Original Breakfast Cereal, Fiber Cereal, 16.5 oz price history and forecast - Cracklin’ Oat Bran 00041192103988
Kellogg's Cracklin' Oat Bran Original Breakfast Cereal, Fiber Cereal, 16.5 oz

Kellogg's Cracklin' Oat Bran Original Breakfast Cereal, Fiber Cereal, 16.5 oz

Brand:
Cracklin’ Oat Bran
Model Number:
00041192103988
UPC:
041192103995
EAN:
0041192103995
ASIN:
B0CKXZ2PDY
Walmart SKU:
5051690905
Key Takeaway

Holding at $5.46 for the past three weeks while closely tracking the 90-day average of $5.46—typical market behavior for this category.

Third-Party Seller Summary

Third-Party Seller Price History Summary
Price Type Price Date
Highest Price
$13.25
Lowest Price
$5.95
Most Recent Price
$7.48
Average Price
$8.65
First Tracked
Last Update

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$5.46
Lowest Price
$4.98
Most Recent Price
$5.46
Average Price
$5.28
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked Kellogg's Cracklin' Oat Bran Original Breakfast Cereal, Fiber Cereal, 16.5 oz since 10/2/2025. The most recent price update was on Jul 16, 2026.

Price Range: Over the past 90 days, the price has ranged from $4.98 (lowest on 10/2/2025) to $5.46 (highest on 2/21/2026). The average price during this period is $5.28.

Current Trend: Walmart.com prices have ranged from $5.46 (Jul 16) to $5.46 (Jul 16) over the past 90 days. Current price is close to the 90-day average of $5.46.

Customer Insights: Rated 4.7/5 from 1003 reviews.

Customer Reviews

1003 reviews

Customer Reviews

4.7
Based on 1003 reviews
5
845
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Showing 10 of 1003 reviews

Great Occasional Snack

Robert May 7, 2026

Cracklin' Oat Bran remains a standout in the cereal aisle, offering a unique oven-baked texture and a complex flavor profile that blends toasted oat bran with coconut flakes, cinnamon, and nutmeg(?). It delivers a satisfying, cookie-like density that holds up well in milk, providing 7 grams of fiber per serving for sustained fullness. The absence of artificial flavors and colors, combined with its fortified vitamins, makes it a comforting, nostalgic choice that successfully balances indulgence with nutritional substance. However, consumers should be mindful of its high sugar content, which ranges from 16 grams per serving, significantly exceeding the average for cold cereals. This sweetness, while contributing to its dessert-like appeal, means the cereal is better suited for occasional enjoyment/snacking rather than daily consumption.

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Top 5

stacy June 5, 2026

In the world of cereal that I don't eat that often, this would be in my top five. Be aware this cereal does get soggy quicker than most and it goes stale faster which may be a good thing because it might mean fewer preservatives. The taste is delicious

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About Kellogg's Cracklin' Oat Bran

Andrew January 15, 2026

It tastes somewhat different than it used to. Who knows? Maybe the Kellogg's Cracklin' Oat Bran taste the same, but I have not eaten this for so long. I forgot what this particular cereal tastes like. Whether it tastes a little bit different now or not, the cereal is still delicious.

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Brad August 29, 2025

It's delicious, has a decent amount of fiber. It's not particularly healthy, it has a lot of sugar. Kind of pricey for the amount of cereal you get. Still, if you must eat cereal and want to pretend it's healthy this is the tastiest way to go!

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Cereal

Anonymous May 7, 2026

I remember eating this roughly 100 years ago when it first came out, and that taste memory is different than when I tried the. Again recently. I think they tweaked the recipe; I remember at first they tasted so good because it they added fat. Anywho, these taste more cinnamony now, but they're still dense, so crunch that rather than like cornflakes.

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Best of the Worst cereal option

Justin December 8, 2025

I let my kids eat cereal once a week. A few highlights and lowlights on this cereal. It doesn't have the phony chemical colors and dyes most other cereals have, of course it unfortunately includes natural flavor but good luck finding a cereal your kids will eat that doesn't, and like all cereals the sugar could be dialed down a notch but its not the worst out there. Now, my kids need the extra calories and this like all cereals will do that , including milk you get 300 calories and 10g of protein. It does use palm oil which isn't the worst of the seed oils. The cereal holds up in milk very well and it tastes pretty good. This cereal is the best of the worst coming from a big box retailer.

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anonymous July 4, 2025

This was a item that I find on a small shelf other than deli for discounted items but after buying it I noticed that it that placed that way and for resale from obviously a employee that is discounting items but not checking expiration dates!!! It was expired last month. J/s…. So it will be returned.

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high in sugar

cynthia June 28, 2026

Tastes delicious, but way too much added sugar. One serving has 30% of one's daily sugar allowance. An hour-and-a-half after I eat this, I am HUNGRY with rebound hypoglycemia. I crave more quick energy. Then, I crave sugar all day. If I start the day with protein or whole grains with little added sugar, I go through the day with little hunger.

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Expires and full of worms

Rebecca January 20, 2026

Love Cracklin Oat Bran, but NOT from Walmart online! Came expired (received in December 2025 and box said it expired in October 2025) and with worms living in the bag!! My son opened the box only to find webs and live worms in the cereal! That is when we discovered it was past the expiration date (as I took pictures to send to Kellogg's).

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Anonymous March 6, 2026

I used to buy this cereal regularly I was Looking for something different because I was tired of eating cornflakes. Well, something is definitely different with the blend of Cracklin Bran now on the market-It was so hard and dry. There was no taste of coconut. And let's not forget that's it's now very expensive. I won't be buying this cereal Again.

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Price History

Historical price data graph for Kellogg's Cracklin' Oat Bran Original Breakfast Cereal, Fiber Cereal, 16.5 oz

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

23 records

Walmart.com prices have ranged from $5.46 (Jul 16) to $5.46 (Jul 16) over the past 90 days. Current price is close to the 90-day average of $5.46.

Walmart.com price history for Kellogg's Cracklin' Oat Bran Original Breakfast Cereal, Fiber Cereal, 16.5 oz showing recent price changes over the past 90 days
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$5.46
No third-party seller price history available for this product in the past 90 days.