I had no idea what all I missing out on all these years until I found and purchased this hair straightener! I have long, thick, frizzy hair and I have tried (what I thought) everything out there as far as hair straighteners, wave ones, curling wands, and steam straighteners and they all did the same thing which was a half done job and it would only last a couple of hours then the curls would show and the frizz took over plus they damaged my ends terribly. I'm not a hair expert and just always turn the heat up all the way to get the quickest results but this straightener has actually taught me the correct temperature for my hair and does way better in keeping my hair straight and shiny! the wide plates cut the time in half and the display w/settings pick the temp for my hair and also have a timer function so I don't accidentally over-do it. I also like the locking mechanism that keeps the plates closed during storing and also for heating up even quicker(like 10 seconds!) Love everything about it and would be perfect for young adults/ teens who are just starting out doing their hair so they don't fry it plus it has auto shut off to avoid worrying that it's not getting turned off.