Lands' End Premium Supima Cotton Bath Towel

I love these towels so much! I was upset a few years ago when they seemed to switch where they sourced their towels but WOW they are so amazing. Even after a hundred washes they are still soft and fluffy like the day I got them. These are the only towels I buy they're fabulous! I would 100% recommend!

Feels wonderful. Absorbs water making drying off after shower quick and easy. I always wash new purchases. Removed from dryer each piece was very smooth on my skin and color remained with ZERO fading. I would definitely purchase again!

They are thinner than my prior supima premium purchases. I was regretting spending the $ on embroidery but when I discovered how soft they are and that they are several inches longer than the prior ones I decided I could live with it.

I splurged and bought these towels because I saw them being highly recommended as "buy for life" towels. I've had them for maybe 6 months and they are falling apart. I follow the care instructions to a tee. I treat them so gently, but the looping is coming undone and I'm left having to trim the towels. Not something I expected for such expensive towels. They get 3 stars because they really are so soft.

Beautiful color, pretty good absorbancy, but do these things shed! I washed and dried them 4 times before using, and the dryer was extremely full of lint. So was the shower when using them on the 5th round. I owned these towels previously, and they were awesome, so I ordered new ones. They are not the same! There was a change in manufacturer, and/or the manufacturing process, and the quality suffered. Please go back to the previous process.

These towels are very soft and fluffy enough. However, due to all of the complaints about shedding, I checked the tag which said to WASH them in COLD and DELICATE! What? That is not good hygiene! And on top of that, DRY on DELICATE. The directions sound like what I would use for a dressy shirt. I did wash them the first time like that and I did not have any fluff come off in the washer or when used after showering. There was a fair amount in the lint vent which I empty after each wash, but that is pretty normal with new cotton fabric items washed the first time. Since then, I have washed them in warm and delicate and they seem okay so far. When I dry them on delicate, it does take a long time to dry. I don’t think I have the patience to continue babying these towels so I hope they last. If I had known the washing directions, which were NOT SITE WHEN I ORDERED them, I would not have bought them.

I have bought Lands End towels for years in the deep sea navy color and always found the Supima Premium cotton towels to be excellent and the color of Deep Sea Navy to be a beautiful rich navy. Unfortunately Lands End no longer offers towel sets or the bath sheet in deep sea navy -- why not? It has been a staple color for years in multiple items and none of the other blue colors you offer are navy nor as nice and rich a navy blue - very disappointed as just bought new bath mats in the deep sea navy to go with towels and now I can't add to either the towels or mats as the color is no longer offered. I would not have bought what I thought was a staple color choice that you have had for years in many items if I knew you were going to discontinue the color (which is really surprising and none of the blues you now offer are navy.).

I have been a loyal consumer of Lands End towels, but this will no longer be the case. These towels were bought to be a companion color to towels I already had in this style. They are nothing like. The other towels are heavier and absorbent. These towels are light-weight and feel more like microfiber than cotton. They don’t dry your hands well, but they stay wet longer. The label says 100% cotton, yet the laundering instructions say to wash cold on delicate cycle! I do not believe these are cotton, at least not 100%, but am not willing to do a burn test to determine the actual fiber. If I had wanted microfiber towels, I could have bought them a lot more affordably.

This is not the Supima Cotton towel I have purchased for years. I am so disappointed in Lands End. This one is thin and not at all soft and fluffy. And the darker towel bled onto the lighter towel. Not too long ago I read a towel comparison and Lands End won. Why would you change a winning towel? Had I not already washed them I would have ret.

I purchased this towel set in navy blue about 2 weeks ago and they have not stopped shedding!! I’ve washed them twice, but so far it hasn’t helped. The towels are very soft, but they’re hard to dry with and take a long time to dry after using. Needless to say don’t recommend purchasing this towel set.