My mother used nothing but a lanolin lotion on her face for years and had soft, smooth skin. I decided to try it out. This lanolin is very thick and waxy, but it does moisturize well once it absorbs. I plan to experiment with mixing other products such as rose water or glycerin into the lanolin to make it more spreadable and less sticky, but overall I am happy with it. If you're looking for an all-natural product without all the chemicals and are willing to put up with a little stickiness until it absorbs, and no perfumed scent, this is the product for you! Suggestion to the manufacturer: it would be easier to apply with a nozzle tip instead of the flat pop-up lid.