How you use the product; what does that mean? I don't stick it in my ear. I put in my mouth, and chew it, as it is intended to be used. What I like about it: this is the stupid part. What I like is that (I assume) it does what it is supposed to do -- Restore Bone. What is stupid is asking somebody that question, who has been using the product for less than two months -- and I don't have my next Dexa for another four months. What I don't like: we have a difference of opinion as to "a delicious chocolate flavor." I eat one ounce of Endangered Species 88% Dark Chocolate every day. I tried Lindt 90% and a couple of others and din't like anything else. I don't know if that's because of what I accustomed to, if if it is better. Thanksgiving 2017, I was eating Hersheys Special Dark Chocolate as I have always done at holiday meals -- picking out those from the assorted Hersheys Chocolates that are always set out at such times. I had only had one or two, when I asked, don't they have that Special Dark in here any more? My wife said, that's it -- you're eating it. I said, it tastes like milk to me! My point is that to say something has a delicious chocolate flavor is a relative thing, and in this case it reveals the ad-persons lack of any developed taste for the flavor good chocolate. I see the question for recommending the product is coming up, with no other opportunity for comment below it. I require to comment regarding that subject, so here it is. I would not normally recommend anything to anyone -- there is no perfect product. I have recommended supplements to people, and in doing so, I have often said, "this has helped me, but that may be in conjunction with twenty other supplements that I take." I recommend CoQ10 to people all the time, but now I'm going to go read some more about what I saw at LE yesterday -- that more critically ill heart patients can't absorb enough of it. I would never recommend a product "as is." I would always point out the details as outlined.