L'Oreal Paris BLOW DRY IT Heat Protectant Smoothing Hair Cream, 5oz

Tried this and was not disappointed. You can use it for either a full blow out or just with a flat iron. And it smells just like the balm one they discontinued 2 years ago. Plus it really does work.

Love this! Bought a 2nd tube to have on hand if they ever discontinue it. I have fine textured, semi-curly bleached hair, but a lot of it. This doesn't weight my hair down or leave it sticky or stiff. It simply adds lots of healthy-feeling volume without frizz (for reference, I blow dry and flat iron my hair). I rotate between this and Verb Ghost Prep (very similar results - I just don't want my hair to get too used to any one styling product).

I dry my hair very often so I've been using this product for like 3 years now. It works great! I feel my hair dries quicker when I use it and it also protects from heat damage. I am very disappointed that It may have been discontinued because I can't find it anywhere !

I have a problem with my hair frizzing. This with a blow dryer and flat iron does the job. It's hard finding this product, but Walmart has it so I bought 4. Love this product!

Good hair smoother, moisturizer. Light inoffensive smell. It works for me and does not 'smooth' the texture out of my hair entirely. I will continue using this product.

This product is so great. Ive been using this for a very long time. This so protects my dry frizzy hair from all the heat used to make it soft and shine. It protects and never fails me.

So far so good....smells great

It does what it claims!

The package come earlier than expected but the product was damaged. I contacted the Seller and their solution is to issue a refund of 50%. I cannot use the product at all and while it is not about the price difference it is about good sale practices and this is definitely not it. I would never order from them again and will be lodging complaints on other sites as well.

This did not work well for smoothing or keeping frizz at bay. My hair looked and felt like straw after drying my hair. I was looking for a cheap alternative to the Chi Silk Infusion I love and this was not it.