L'Oreal Paris Colour Riche Lip Liner, Lasting Plum 772
- Brand:
- L’Oréal Paris
- Model Number:
- 0007124904621
- UPC:
- 071249046210
- EAN:
- 0071249046210
- Walmart SKU:
- 1121234
Price locked at $7.48 for 31 days, matching the 90-day average—indicating remarkable stability. Buyers shouldn't expect discounts soon.
| Price Type | Price | Date |
|---|---|---|
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Highest Price
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$7.48 | |
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Lowest Price
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$7.48 | |
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Most Recent Price
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$7.48 |
Tracking History: We have tracked L'Oreal Paris Colour Riche Lip Liner, Lasting Plum 772 since 10/2/2025. The most recent price update was on Aug 22, 2026.
Price Range: Over the past 90 days, the price has ranged from $7.48 (lowest on 10/2/2025) to $7.48 (highest on 10/2/2025). The average price during this period is $7.48.
Current Trend: Walmart.com prices have ranged from $7.48 (Aug 22) to $7.48 (Aug 22) over the past 90 days. Current price is close to the 90-day average of $7.48.
Customer Insights: Rated 4.5/5 from 811 reviews.
If you need a lip liner that looks natural (without the orange tint many manufacturers seem to put in), this is the one. Pairs perfectly with Remy's Tainted Love pink lip gloss for a natural mauve look/coverage. If I'm wearing something I need a more mauve color for, I use Burt's Bee's SPF UV protection lip protection, which is smooth and doesn't cause this L'Oreal Paris lip liner to feather. This lip liner also lasts all workday, with minimal touchup. Plus, it is the best natural/neutral color for an easy polished look, that doesn't look garish if you are middle age/older. I am fair skinned, and lips pink to mauve color. I don't know why other manufacturers have their mauve color with so much orange/dark red, but I love this L'Oreal Paris Worth It Medium liner. Great value, little need for touch up in a 8-12 hour workday.
Worth It is the most natural color I can find right now, and I'm pretty pleased with it overall - I do wish it were all natural/organic ingredients, and a teensy bit less brown and more dark peach, but overall, it is really a great color.
perfect paired with the “worth it” lipstick. lasts a relatively long time, but i would keep it on you if your going out to eat/drink. you can still see the color just not as vibrant.
The lip liner color is perfect for lipstick %23805. Gemini actually chose the color for me based on my lipstick color. It's affordable, creamy, and easy to outline the lip area. Love it!
I liked the way it goes on; soft, pure color. It makes me look good as I am a woman over 40 (a long time ago) and need to use lip liner carefully and every time I also apply lipstick. That is usually when I'm going out, even if it's to the grocery store! People do notice me, and I notice them when they are looking at me. I was quite impressed with this product, and vow to continue using it. The color is as advertised and remains for a long time after applying it.
A Beautiful Color. Does not go on as smoothly as I d like but still is pretty. Only thing is that I am a darker skin Hispanic and it disappears on me which is not what I wanted. I need color. This color would be great on a light skinned almost porcelain skinned toned woman. It s classy so an older business type woman would really look great with the beautiful lips this liner would supply.
Great product.. Based on the volume of lip liner inside the tube ,the price should be a little less.
I have been looking for this product at multiple locations that claimed to have it in stock but did not. Glad I was able to receive it here! Would purchase again!
The lip liner goes on easily and has staying power. I wish the shade was just a tiny bit lighter, but not as light as the next lighter one they make. What I don't like about this product is its price!
I ordered a two pack of the lip liners and paid for a two pack, and I only received one lip liner along with the sponge. I love the lip liner. I've been using it for several years. I would say over 30 years so the product is great. I'm just concerned that I paid for a two pack of the L'Oreal toffee to be lip liners and only received one. I don't see an adjustment on my bank account.
Detailed price history for the past 90 days
Walmart.com prices have ranged from $7.48 (Aug 22) to $7.48 (Aug 22) over the past 90 days. Current price is close to the 90-day average of $7.48.
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| $7.48 | — | — |