L'Oreal Paris Excellence Creme Permanent Hair Color, 5RB Medium Reddish Brown price history and forecast - L’Oréal Paris 0071249210581
L'Oreal Paris Excellence Creme Permanent Hair Color, 5RB Medium Reddish Brown

L'Oreal Paris Excellence Creme Permanent Hair Color, 5RB Medium Reddish Brown

Brand:
L’Oréal Paris
Model Number:
0071249210581
UPC:
071249210581
EAN:
0071249210581
Walmart SKU:
10453309
Key Takeaway

Remarkable 56-day consistency at $11.97, running matching the quarterly average. This appears to be the established going rate.

Third-Party Seller Summary

Third-Party Seller Price History Summary
Price Type Price Date
Highest Price
$22.72
Lowest Price
$10.99
Most Recent Price
$11.49
Average Price
$12.34
First Tracked
Last Update

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$11.97
Lowest Price
$10.97
Most Recent Price
$11.97
Average Price
$11.83
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked L'Oreal Paris Excellence Creme Permanent Hair Color, 5RB Medium Reddish Brown since 4/12/2025. The most recent price update was on Aug 23, 2026.

Price Range: Over the past 90 days, the price has ranged from $10.97 (lowest on 4/12/2025) to $11.97 (highest on 8/5/2025). The average price during this period is $11.83.

Current Trend: Walmart.com prices have ranged from $11.97 (Aug 23) to $11.97 (Aug 23) over the past 90 days. Current price is close to the 90-day average of $11.97.

Customer Insights: Rated 4.4/5 from 26395 reviews.

Customer Reviews

26395 reviews

Customer Reviews

4.4
Based on 26395 reviews
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Showing 10 of 26395 reviews

Works like majic

NanaJ February 10, 2026

I use this to cover my grey roots. It also makes my thin spots seem fuller. It does rub off, so be careful about putting your head on the back of a white chair or sofa. It could also rub off on a hat or your date's white shirt. I use a dark throw on my recliner to protect it. It washes out of fabrics or off your hands easily.

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Beautiful, rich color

Jennifer December 4, 2025

This color exceeded my expectations. My hair honestly looks better than it has after my hair was colored at expensive salons. I have received lots of compliments! The comb feature was a bit difficult to use. It was easier to just section out my hair and squeeze the color onto each area, distributing it with my fingers while wearing rubber gloves. I really like the shampoo that comes in this kit because it soothes the scalp and counteracts any damage from the color treatment. Excellent conditioner too. I will definitely use this again.

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Excellent Cover-up

Anonymous January 3, 2026

This is EXCELLENT, I've been buying boxed hair dry color, NEVER AGAIN...THIS here is PERFECT, it doesn't drip, nor rub off on my pillow case, last long, this was my first time buying this product, I was skeptical about it, but I AM GLADE,that I bought it, I'm in awe of how long its covering my gray strands, it been 3 days and it's still fully covering...

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Paula January 6, 2026

Ive used this product for a few years now. it covers the gray %26 the dark brown new growth that appears, for me, every 3 weeks. it allows me the option to dye my hair every 5 weeks, not 3 and keep my hair healthier rather than overprocessed, dry %26 brittle. I've tried other brands %26 types of root coverups %26 its my opinion that this is the best one all around.

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My go-to hairdye!

Ashley March 7, 2026

This is my go-to hair dye brand and color! You get such a rich long-lasting color, and SO much cheaper than going to the salon! I get compliments on the shade. Easy to use. I do recommend if you have long/thick hair to get 2 boxes. Still much cheaper than the salon though. I've used for years now, and this has never turned me brassy, or made my hair have that hair dye smell for days like a lot of other brands will!

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anonymous August 17, 2026

I've tried a lot of products in this space. Different sprays, some powders, even a high end cream/powder duo. This root touch up is, in my opinion, the best if them all. Sometimes I think it costs too much. But... let's face it. When you need this, it is clise to priceless. This makes my part less noticeable and most importantly, covers my gray! It doesnt come off on my hands or clothes, and looks extremely natural. Thank you, L'Oreal!!

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sandra January 7, 2026

I've used L'Oreal products for many years on my hair . The color is true to what it describes . I use the ash tones because my hair tends to grab the red . With this product it last longer than most before you need a touch up . It also comes with a traditional type bottle to apply and one that is a comb type applicator . I use the comb type one because it makes it so much easier to apply without all the mess and splatters.

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Extends time between color appointments

KiLo23 August 26, 2026

The L'Oréal Root Cover Up Spray in Red helps me extend the time between salon color appointments. While the shade isn't an exact match for my hair, it does a great job covering grays and blends in naturally. I gave it 4 stars instead of 5 because of the spray application. The nozzle provides a targeted spray, but there is still quite a bit of overspray, with small specks sometimes landing on my face. Overall, though, it's a convenient and effective solution for quick gray coverage between appointments.

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It works, but the color is questionable..

RenB August 6, 2026

I had a hard time saying I would recommend, but it certainly may work better for others. Now let me say I have bought it multiple times because this the only real option for root spray in Red. BUT It Is NOT Red. I have called the company multiple times to say the product works good in general and if it was red like the can it would be fantastic! But, it is not, it is a dark brown. And I am not saying this just based on how it looks in contrast to my hair, but when some may spray/drip on my face, or even where I try to rub it around in my hair, my fingers have a dark brown tint, I really see no hint of red. I do not know what else to say. I can blend it okay for a little with my hair, but not much since the color is so.. not red. I do not know about the other colors of course. But I am pretty sure blonde was not really blonde either when I spot checked it in a store one day (I thought, that is a really difficult color for a spray! As apparently is red.)

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The product did color, the after was horrible.

Sonia July 3, 2026

The color was all over my fingers every time I touched my scalp. My hair got wet in the rain, my face was full of color so embarrassing.

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Price History

Historical price data graph for L'Oreal Paris Excellence Creme Permanent Hair Color, 5RB Medium Reddish Brown

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

56 records

Walmart.com prices have ranged from $11.97 (Aug 23) to $11.97 (Aug 23) over the past 90 days. Current price is close to the 90-day average of $11.97.

Walmart.com price history for L'Oreal Paris Excellence Creme Permanent Hair Color, 5RB Medium Reddish Brown showing recent price changes over the past 90 days
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Third-Party Seller Pricing

34 records

Third-Party Sellers prices have ranged from $10.99 (Jun 30) to $22.72 (Jul 6) over the past 90 days. Current price is 13.9% below the 90-day average of $13.34.

Third-party seller price history for L'Oreal Paris Excellence Creme Permanent Hair Color, 5RB Medium Reddish Brown showing recent price changes
Date Price Change % Change
$11.49 $+0.00 +0.0%
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$11.49 $-11.23 -49.4%
$22.72 $+0.00 +0.0%
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