L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit, CM31 Cool Soft Black

I bought this a few days ago as i had a bunch of lighter colours in my hair that I couldn't stand anymore, so i bought this in hopes that it would go some kind of black and after my husband helped me colour my hair I was impressed because not only did it cover the ugly spots but the highlighted parts of my hair turned a pretty purple/blue. So happy with this product and will definitely be using it again. The only downside is that one bottle was almost not enough and I've got shoulder length hair with the back of my head shaved.

Excellent hair colour,I have used once and love it,no hair damage and looks like permanent colour for many weeks.

This is my favorite new color!!! I was always a red before, but decided to try something different when I had been laid off from the pandemic. The cooper turns my hair a gorgeous orange and I get so many compliments on it!!! Unfortunately because of menopause and my medicine it doesn't stay as long, but when the color does start to fade its still a really pretty copper penny color and I don't have to recolor until I start seeing gray. I did have to search 4 stores before I found it this time though.

[This review was collected as part of a promotion.] I've been dyeing my hair about every 2-3 weeks for the past 8 years and have never had a problem. I love Feria b/c it colors evenly and leaves my hair soft and shiny. Recently they've added something that leaves like little sparkles in my hair, love that! This brand does a good job of covering my gray hairs, and keeping the color for a long time. Love it!

[This review was collected as part of a promotion.] I love the Féria Red Crush color for my normally brunette hair! I started to have too many Grey's to keep my hair natural anymore so I decided to go red! My hair is very long and thick so I added a red color toner to make 100% sure I would have complete and even color coverage. It turned out so beautiful and so much shine! I have been coloring my hair with Féria for almost a year and it still feels as healthy as virgin hair!

I've been using various burgundy/purple shades of Féria since the late 90s and have yet to be disappointed. (Chocolate Cherry was the first, but have since also tried midnight ruby, & cool amethyst.) Always leaves hair soft & covers the greys I didn't used to have. My hair is naturally dark ash brown, about level 3 or 4 & the deep colors still come through wonderfully

Absolute garbage!! I used the color blue black on my already brown black hair and it was so spotty and made my hair a mousy dark brown I hate it so much I have to get professional color because I'm so disappointed and can't risk this happening again

Never tried this brand and it completely washed out less than a week. Garnier has a color like this I will try and I like Garnier for it's staying power. This one sucked.

[Employee of walmartcanada] This hair dye was the worst quality product on the market. It turned white hair blue and black hair brown.

This product is hands-down the worst product I've ever used. I chopped off two feet of hair and never use heat on it. I follow all hair rules and don't color my hair then fo to use this on medium to dark brown hair for a purple color, and it completely damaged my hair, took out my natural tones, and made it this disgusting color thats almost black. The damage is irreversible and the color is so dark that I can't fix it by adding to it. I'm a huge L'Oréal fan but after this product, I don't trust them and will never use any of their beauty products again.